All about the cloud logo

Totango to Present at ‘All About the Cloud’ Conference

I’m so excited! In just a few days, we’re going to present in All About the Cloud conference, taking place on May 8-10, San Francisco at the Palace Hotel. The subject of our session is: “The Power of the Customer“.
Continue Reading…

BoSS Award Logo

Totango Wins the Best of SaaS Showplace (BoSS) Award

THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Totango has been named the winner of the Best of SaaS Showplace (BoSS) Awards. The purpose of the Best of
Continue Reading…

SandHill Logo

How Zendesk and CloudBees Increase their User Engagement

Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in
Continue Reading…

Success Graph

New Customer Health Dashboard to Easily Monitor Customer Success

The Totango team is excited to announce the release of the Customer Health Dashboard which helps cloud application providers and software as a service companies of all kinds track and manage overall user happiness at a glance (Read Press Release).
Continue Reading…

Resource Center Screen Shot

Presenting – the SaaS Resource Center

This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center! The Resource Center is a place where we update the most important/informative/valuable articles on
Continue Reading…

SaaS University

Top 6 Quotes on Software-as-a-Service Sales and Marketing

I was at the SaaS University conference in Austin this week organized by Rick Chapman from Softletter. This is really one of the only conferences in the United States that focuses on the business side of running Software-as-a-Service and cloud
Continue Reading…


2 Important SaaS Businesses Studies

We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million
Continue Reading…

Pie Image

Freemium, Free Trial and Pricing Models in 550 SaaS Companies

The way that enterprise products are being bought and sold is changing rapidly. Customers are increasingly demanding instant access to all information about your product, including pricing and a Freemium or free trial version of your application. We call this
Continue Reading…

Customer Success

The State of Customer Success Management 2012

A White Paper / Report of the Customer Success Management Initiative Webinar: Thursday; February 23rd 2012 10: AM PST   Over the past couple of years, a new position has been showing up in the open job listings throughout the
Continue Reading…


The App Stores Effect on Customer Engagement

Last week , I had several interesting meetings with people who don’t want to spend marketing dollars on paid advertising and prefer to put all of their investment into product offering, as they believe their products will market and sell
Continue Reading…

Customer Success Hands

Customer Success Management & The Channel

From the earliest beginnings of the transition to the Cloud, doomsayers were predicting that either the new model would fail – because “the channel” wouldn’t like it – or that the day of the channel itself was over. There were
Continue Reading…

The need to know

The Need To Know for SaaS Businesses

In the traditional software market, it has often seemed that the only thing that a vendor felt they really needed to know about a given customer was how to get their signature on the initial contract.  The bulk of the
Continue Reading…

Customer Success Manager

What Do Customer Success Managers Need?

The research of The Customer Success Management Initiative is revealing that while many SaaS/Cloud companies are hiring individual Customer Success Managers, or even establishing entire teams of them, there is a wide range in the understanding the role. Given the
Continue Reading…

cloudexpo in santa clara

Top 10 Cloud Trends from CloudExpo Santa Clara – Twitter Style

TOTANGO is at the Cloud Expo in Santa Clara today. Another day, another cloud conference! My head is spinning. So rather than a long update from the conference, this  time a short list with the top 10 tweets from the
Continue Reading…

The Cloud Channel Summit Logo

6 Tips for Cloud Sales using Channels

I attended Jeff Kaplan’s Cloud Channel Summit today. It was a very interesting conference. Clearly cloud channel sales is in its infancy, but there were some companies here with successful channel strategies including (1400 partners and counting), Scribe and
Continue Reading…

Let's stay in touch!

​​We’re passionate about customer success. Sign up to get the latest in thought leadership and to follow our adventures.