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How Engagement Score is Calculated

Engagement score is an at-a-glance metric which Totango adds to each account. Its purpose is to give you a sense of how active and engaged a particular account is with your cloud application. An account’s Engagement Score is calculated by
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3 Steps to Measuring User Engagement with your Web Application

Take a step back and you’ll realize user-engagement is the single most important metric in any SaaS business. In a world where customer evaluate your offering at their own pace, and can cancel their subscription at any time, the best
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SaaS Best Practices: Measuring Trial Conversion Rates – Part 1

SaaS Best Practices: Measuring Trial Conversion Rates – Part 1

Defining an active user and setting a baseline   Over the next few weeks, Totango will be posting a blog series on best practices for measuring conversion rates of trial usage for Software-as-a-Service (SaaS). Trial conversion is arguably the single
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