HubSpot Tip

Do you Distinguish Your Sales to Hunters and Farmers?

At the Sales 2.0, I’ve also met Mark Roberge, VP sales at Hubspot, who gave me some sales tips. On today’s video post, Mark explains the difference between Hunters and Farmers sales skill sets and recommends to protect the hunters
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Making the Most of Your Metrics – Part 2

Making the Most of Your Metrics – Part 2

Understanding data to increase conversion rates and key business processes   Last week, we established the need to measure the “right things” constantly in order to improve trial conversion. This week, we’ll discuss how those metrics can be used to
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