Streeteasy adopts Totango for customer engagement management

I recently interviewed Daniel Sultan from Streeteasy, a Totango customer. Streeteasy is the main real-estate site for consumers and brokers in the greater New York area. Their use of Totango is significant for several reasons.

Deciding which features to offer for free
First off, Streeteasy is a prime example of the fastest growing segment of Totango’s market: consumer online services. Also, at Streeteasy its the product mangers who are the primary users of Totango. They can now make informed decisions about which features to offer for free and which features to put behind a signup or subscription wall. One cool and actionable lesson Streeteasy learnt since deploying Totango: existing users weren’t adopting new features nearly as much as new users. This is risky because they are not getting the full value of the site. Since making this discovery Streeteasy put in place programs to better inform existing users about new features.

“Totango support is top notch”
Of course it doesn’t hurt either that he calls Totango support “incredible” and “top notch”: “We were impressed and shocked how fast Totango can turn around a question and how Totango can help with the Customer service from Totango is top notch.”