Lifecycle Marketing

Stop with the “catch-all” marketing campaigns and start sending relevant content to engage your user-base throughout its lifecycle

• Segment your userbase to engagement profiles like “Hot trials”, “Power users”, “Inactive users”. Then create relevant campaigns targeted at each
• Create smart products and feature launch campaigns by messaging users according to their adoption-level (intro, power-tips, feedback, offers to help)
• Communicate with users directly within your web-application, using Totango Appboxjs
• Integrate Totango Insights directly into your favorite marketing automation tools
• Use the Totango Data API and exports to integrate Totango Insights into any other marketing channels

Read how CloudBees and Zendesk are increasing customer revenues with lifecycle marketing.