Totango Blog

Trial Conversion is Top Priority for SaaS-DreamSimplicity Interview

Stay in the latest updates.

Get the latest tips and advice delivered straight to your inbox.

Trial Conversion is Top Priority in SaaS

Interview to DreamSimplicity.com

Thanks so much to Matt Childs for giving me an opportunity to tell the Totango story on DreamSimplicity.

Matt and I met each other on a very nice day at San Francisco and conducted this interivew which is actually about Totango’s core believes.

Here are the main points from the interview we had:

The Customers are Kings

Totango is all about helping SaaS companies to be more successful by understanding their customers.
The idea with SaaS is that customers are kings, meaning that in order to be a successful SaaS company, businesses should make sure their clients continuously have value, otherwise customers have other choices and they can easily switch into other solutions, so that Totango helps them understand the value they are currently getting from their service and continuously improve the value they are providing to their customers.

Increase Trial Conversion Rate

One of the big challenges big companies are currently experiences is that they have enough leads but having free trial or freemium programs, they are naturally trying to convert those free accounts to paying customers and in order to get there they will need to make sure that customers are getting value through their trial and they can help them being more successful.
So what Totango does is actually help them see what their users do during their trial period and then help them convert into paying accounts.

View the complete interview below:

Guy Nirpaz

Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer in the Customer Success field, Guy established the Customer Success Summit and is a well-regarded industry speaker and community contributor. Guy loves people and technology and has dedicated his career to improving the way in which business is done through innovation. Fun Facts: Guy moonlights as the lead guitarist in a rock band based out of his garage in Palo Alto and used to command a tank battalion...as well as having grown oranges.

You might also like
You might also like

Let's stay in touch!

​​We’re passionate about customer success. Sign up to get the latest in thought leadership and to follow our adventures.