Trial Conversion is Top Priority in SaaS
Interview to DreamSimplicity.com
Thanks so much to Matt Childs for giving me an opportunity to tell the Totango story on DreamSimplicity.
Matt and I met each other on a very nice day at San Francisco and conducted this interivew which is actually about Totango’s core believes.
Here are the main points from the interview we had:
The Customers are Kings
Totango is all about helping SaaS companies to be more successful by understanding their customers.
The idea with SaaS is that customers are kings, meaning that in order to be a successful SaaS company, businesses should make sure their clients continuously have value, otherwise customers have other choices and they can easily switch into other solutions, so that Totango helps them understand the value they are currently getting from their service and continuously improve the value they are providing to their customers.
Increase Trial Conversion Rate
One of the big challenges big companies are currently experiences is that they have enough leads but having free trial or freemium programs, they are naturally trying to convert those free accounts to paying customers and in order to get there they will need to make sure that customers are getting value through their trial and they can help them being more successful.
So what Totango does is actually help them see what their users do during their trial period and then help them convert into paying accounts.
View the complete interview below: