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Customer Engagement and Customer Success

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Best of 2011: Top Videos and Blogs on Customer Engagement

2011 was a busy year! We’ve discussed a lot of important themes which are the hottest topics for any SaaS business such as Customer Engagement, Customer Success, Customer Lifetime Value, SaaS Best Practices, Low Touch and Zero Touch Sales Models, Free Trial and Freemium, Customer Analytics, SaaS Churn, Customer Retention Strategies and more.

With such a vast range, it’s easy to get lost and so I’ve decided to bind the best of blogs and videos related to each topic.

Today I’m going to review the best of Customer Engagement, Customer Lifetime Value, Churn and Customer Retention Strategies.

As you already know by now, Totango’s goal is to help other SaaS companies to optimize their free to paid conversion/on-boarding/up-sell opportunities, or in other words – increase customer engagement opportunities and by that reduce churn whereas our customer success is actually our own success and customer success will naturally increase Customer Lifetime Value (CLTV).

Below are our top posts on these topics to help you get oriented in the Customer Engagement, CLTV and Churn areas:

Customer Engagement and Customer Lifetime Value:

SaaS Churn and Customer Retention Strategies:

Tomorrow I’m going to review the best of SaaS Best Practices for SaaS and Application Vendors


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Guy Nirpaz

Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer in the Customer Success field, Guy established the Customer Success Summit and is a well-regarded industry speaker and community contributor. Guy loves people and technology and has dedicated his career to improving the way in which business is done through innovation. Fun Facts: Guy moonlights as the lead guitarist in a rock band based out of his garage in Palo Alto and used to command a tank well as having grown oranges.

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