Stay in the latest updates. Get the latest tips and advice delivered straight to your inbox. Email Guy Nirpaz | January 3, 2012 | Best of 2011: Top Videos and Blogs on Customer Engagement 2011 was a busy year! We’ve discussed a lot of important themes which are the hottest topics for any SaaS business such as Customer Engagement, Customer Success, Customer Lifetime Value, SaaS Best Practices, Low Touch and Zero Touch Sales Models, Free Trial and Freemium, Customer Analytics, SaaS Churn, Customer Retention Strategies and more. With such a vast range, it’s easy to get lost and so I’ve decided to bind the best of blogs and videos related to each topic. Today I’m going to review the best of Customer Engagement, Customer Lifetime Value, Churn and Customer Retention Strategies. As you already know by now, Totango’s goal is to help other SaaS companies to optimize their free to paid conversion/on-boarding/up-sell opportunities, or in other words – increase customer engagement opportunities and by that reduce churn whereas our customer success is actually our own success and customer success will naturally increase Customer Lifetime Value (CLTV). Below are our top posts on these topics to help you get oriented in the Customer Engagement, CLTV and Churn areas: Customer Engagement and Customer Lifetime Value: Joel York: Why to Measure Customer Engagement in SaaS? Genuine Customer Engagement 3 Outright Strategies to Improve SaaS Customer Success Evolving from Document System to Engagement System Customer Engagement for a SaaS Land & Expand Strategy Does your SaaS Business have a VP Customer Success? Customer Engagement is Key for SaaS 6 Steps to On Boarding Software-as-a-Service Customers Treat Customers Based on Their Values Customer Lifetime Value and Customer Experience SaaS Churn and Customer Retention Strategies: 3 Ways to do Cohort Analysis on SaaS Churn Tip on How to Reduce Churn (Even in Low-Touch Models) What Do Customer Success Managers Need? Tomorrow I’m going to review the best of SaaS Best Practices for SaaS and Application Vendors Do you know how to measure your Customer Engagement? Our SaaS Dashboard can easily do that for you! Try it now for FREE Popular Posts A day in the life of a Customer Success Manager: What do they do? 15,902 views The difference between Customer Success Managers and Account Managers 12,963 views Your 90 day plan as a new VP of Customer Success 5,518 views Guy Nirpaz Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer in the Customer Success field, Guy established the Customer Success Summit and is a well-regarded industry speaker and community contributor. Guy loves people and technology and has dedicated his career to improving the way in which business is done through innovation. Fun Facts: Guy moonlights as the lead guitarist in a rock band based out of his garage in Palo Alto and used to command a tank battalion...as well as having grown oranges. Pingback: Best of 2011: SaaS Sales Models Tips() You might also like You might also likeWho’s in customer success?Ten Reasons Your Organization Needs Totango, the Leader in Customer Success ManagementGrowth Hacking with User Behavior BACK TO BLOG | NEXT ARTICLE Let's stay in touch! We’re passionate about customer success. Sign up to get the latest in thought leadership and to follow our adventures.