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5 Ways To Accelerate Revenues From Your Mobile App

Mobile app developers have been looking to recreate a similar level of accomplishment as Instagram has. For many the process starts with A/B testing to tune their mobile app to their users’ preferences and identifying their in-app behaviors. At the “Monetizing Your Mobile Apps: Real Time Testing & Tuning” meetup, I shared the importance of leveraging big data to track user engagement throughout the customer lifecycle. Attempts to engage your users become more relevant when you understand what they need and when they need it.

Here are 5 Ways To Accelerate Revenues From Your Mobile App from my presentation:

1. Maximize Revenues Per User
2. Use Metrics For Pirates (aka AARRR)
3. Track User Actions
4. Build A User Engagement Team
5. Personalize Marketing Campaigns

It was another successful SF CloudMafia meetup with our friends from SWRVE and Tapjoy – special thanks to AdRoll for hosting!

Ellis Luk

I'm the marketing and communications manager at Totango - but you can call me Chief Content Officer. When I'm not writing, you can find me obsessing over memes, debating grammatical usage or getting distracted by the latest Tumblr gif blogs. Customer love starts with a friendly hello!

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