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Increase customer lifetime value up to 19.2% with centralized customer analytics

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Totango Now Manages Customer Success Of Over 1.5 Million Businesses

Totango today announced that it is now managing the customer success of over 1.5 million businesses, which has grown 50% since January. New names to its roster of online businesses and software customers include BigCommerce, nCircle, Connect2Field, SAManage, UnBounce, Silanis and Logitude.

Most recently, Totango has won a “Best of SaaS Showplace” (BoSS) award, was nominated for CRMIdol (in progress) and was a finalist for the Marketo Revvies. Totango also partnered up with analyst Mikael Blaisdell to co-found and produce “The Future of Customer Success” tour.

“Software is eating the world, and the world of software is changing rapidly”, commented Guy Nirpaz, Founder and CEO of Totango. “We are in the Customer Era, where users are expecting a consumerized, self-service buying experience and pay-as-you-go pricing. CEOs of online businesses and software companies need to fundamentally rethink how they will win in the market. Winners will focus on delivering and capturing value throughout the customer lifecycle, rather than closing big one-time sales.”

Early adopters and thought leaders agree that having a deep understanding of customer interactions and using customer insights to take the right action with the right customer in real time can significantly increase customer value and revenues:

“We more than tripled the number of successful trials of nCircle PureCloud, our cloud based vulnerability scanner in just a matter of weeks with the help of Totango insights.” – David Meltzer, VP Engineering, nCircle

“Totango provides me with insight into how my clients use Logitude, which helps me control how my product is working, and understand what I can do to increase product usage.” – Tal Kamilian, Account Manager, Logitude World

Omer Minkara, Senior Research Associate who recently wrote the benchmarking study Customer Analytics: Leveraging Big Customer Data to Achieve Big Results said, “Companies who have a centralized customer analytics system and use customer insights throughout their company, can expect to see annual increase in customer lifetime value of as much as 19.2% as compared to less than 1% for those companies who lag in customer analytics.”

“Totango will continue to execute on a roadmap that will allow online businesses and software companies to take the right action with the right customer in real time,” continued CEO Nirpaz. “This month alone we released a new active list feature which allows for live segmentation of customers based on behavior and we have completed integration with both Marketo and Eloqua to automate lifecycle marketing campaigns based on customer usage trends.”

Join us and other Totango users for a live demo and Q&A of the new Active Lists and Eloqua integration features with Totango VP Products, Oren Raboy, on Tuesday, June 19th at 11:00am PT. Register here.

 

Guy Nirpaz

Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer in the Customer Success field, Guy established the Customer Success Summit and is a well-regarded industry speaker and community contributor. Guy loves people and technology and has dedicated his career to improving the way in which business is done through innovation. Fun Facts: Guy moonlights as the lead guitarist in a rock band based out of his garage in Palo Alto and used to command a tank battalion...as well as having grown oranges.

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