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How to use customer intelligence to deliver customer delight

I came across this blog post “Four ideas using customer intelligence to deliver customer delight” and their list was pretty spot on for key trends in the space.

1. Using big customer data to develop segmented user profiles and seeing how all their actions tie into a bigger picture. Usage behaviors are your real-life, real-time focus groups that give you the data to turn insights into actions.
2. Offering real-time personalized customer experience in an era where customers are expecting timely and relevant communications.
3. Sending the right information, at the right time, in the right location.
4. Using social as an additional channel of communication with your users – nothing is more frustrating than not being able to get in touch with people you’re looking for. Organizations need to be available on channels that their customers users as primary forms of communication.

Your customer data has a big story to tell, are you listening to it?

Guy Nirpaz

Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer in the Customer Success field, Guy established the Customer Success Summit and is a well-regarded industry speaker and community contributor. Guy loves people and technology and has dedicated his career to improving the way in which business is done through innovation. Fun Facts: Guy moonlights as the lead guitarist in a rock band based out of his garage in Palo Alto and used to command a tank battalion...as well as having grown oranges.

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