Totango Blog: Your Guide to Managing the Customer Journey

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Aberdeen Group and Totango present: Customer Growth Lessons for Software and Internet companies

It’s no secret that retaining customers and growing their value is a key differentiator for leading software and internet companies. However, many businesses are inundated with numerous challenges and inefficiencies impacting their ability to better engage their customers. We’re back with another webinar in collaboration with the Aberdeen Group on Tuesday October 9th, 2012 (11am-noon PST).

Omer Minkara, Research Analyst within Aberdeen Group will provide attendees with an overview of his recent research findings on state-of-the-market best practices in Customer Experience Management and Customer Analytics. Dominique Levin, CMO of Totango will share insights on how these best practices can be applied within real-life scenarios to deliver customer engagement success.

In this hour-long webinar, we will take a look at the performance of software and internet companies as compared to other verticals:

  • What specific challenges do software and internet companies face today?
  • What lessons could software and internet companies learn about retaining customers and growing the value of existing customers from best in class vendors?

 Bonus: learn specific steps to take right now to:

  • Increase Customer retention by 3x (from 26% to 84%)
  • Grow Customer lifetime value by 20x (from +0.7% to +19.2% year-over-year)

This is one you don’t want to miss, secure your spot today!

Ellis Luk

I'm the marketing and communications manager at Totango - but you can call me Chief Content Officer. When I'm not writing, you can find me obsessing over memes, debating grammatical usage or getting distracted by the latest Tumblr gif blogs. Customer love starts with a friendly hello!

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