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Customer Journey Mapping Workshop

For a more in depth exploration on how to plan your customer journey map beyond the 1-hour Pro Customer webinar, you should consider signing up for: Customer Journey Mapping – Understanding How to Deliver and Capture Value and Grow Conversion Rates and Recurring Revenues by Mapping the Customer Journey

Consider this workshop if:

  • Trial Conversion rates are lower than expected or needed
  • Free to paid conversion rates are not performing to plan
  • Churn is higher than your business model predicts or can substain
  • Upsell is not meeting targets
  • You need to kick start this process now

In this workshop, you will learn to:

  • Define the customer journey for your key service offerings
  • Understand milestones such as onboarding, first value, growth and drop-off
  • Define success and risk indicators for each phase
  • Establish strategies to drive adoption

Leveraging the benchmarks and best practices learned from over 100 SaaS companies, this workshop is built on an implementation framework that is independent of technology choices. At the end of you the day you will have an initial version of your customer journey map including:

  • A definition of “first value” for your customers
  • A list of engagement signals to monitor on track and off track customers
  • An initial journey map covering all key steps in your customer lifecycle
  • Ideas for engagement campaigns to help customers progress along their journey

Key benefits of this workshop include:

  • Documenting the Customer Journey
  • Deliver a repeatable methodology to apply with your team
  • Fueling customer success today with learning and process changes
  • Enabling and speeding automation with Customer success tools

OK, I’m interested. When and where can I do this?

All About the Cloud ConferenceMay 7th in San Francisco
Use code: AACKJR for a $300 discount (valid for individual rate only)

or contact Ken Rutsky to schedule your own workshop.

Ellis Luk

I'm the marketing and communications manager at Totango - but you can call me Chief Content Officer. When I'm not writing, you can find me obsessing over memes, debating grammatical usage or getting distracted by the latest Tumblr gif blogs. Customer love starts with a friendly hello!

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