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Totango is recipient of Beagle Research Group’s WizKids 2013 CRM Award

CRM analyst research firm presents Totango with this award for its customer engagement management platform for online businesses

Totango announced today that their customer engagement management platform for SaaS and online businesses was awarded Beagle Research Group’s WizKids 2013 CRM Award.  This award is granted to companies whose advanced business technology solutions have an important and positive impact on the CRM market.

The overall judging and evaluation were conducted through a series of surveys and an in-depth interviews with Totango’s customers.

Beagle’s CRM WizKids Awards represent a segment of the emerging market, a sampling of what is likely to become mainstream in the not too distant future.  Past WizKids included Eloqua, Cast Iron Systems, Right Now Technologies and, of course, Salesforce.com.

“Totango’s analytics and engagement management platform helps subscription providers to better understand their customers by analyzing usage patterns and deriving metrics that can predict churn and increased demand”, stated Denis Pombriant, CEO of Beagle Research Group. “Subscription businesses can greatly improve profitability and avoid costly and unnecessary customer churn by acting on customer alerts about risks and opportunities”.

For example, Totango has greatly improved the way Clarizen the customer success team prioritizes time with customers.  Furthermore, they now have to ability to be alerted as soon as a customer situation changes for better or worse.  Healthy and engaged customers have an average churn rate of 5% whereas those that are inactive churn at a rate of 55%.  In the first three months after deploying Totango, Clarizen was able to move a large number of their customers into the “healthy and engaged” category.

“It’s an honor to receive this recognition”, shared Guy Nirpaz, co-founder and CEO of Totango. We hope that Denis’ awards will bring more awareness to the fact that software companies can and must transform into pro-customer companies urgently. Focusing on delivering customer value first, listening to customers in real-time and serving their needs pro-actively in a serious and professional way are all hallmarks of successful software giants of tomorrow. And we are here to help anybody who is ready to make the jump!”

Ellis Luk

I’m the marketing and communications manager at Totango – but you can call me Chief Content Officer. When I’m not writing, you can find me obsessing over memes, debating grammatical usage or getting distracted by the latest Tumblr gif blogs. Customer love starts with a friendly hello!

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