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Keys to the Customer Kingdom (a joint webinar with Marketo)

The explosion of cloud, social, and mobile has given the buyer an abundance of information, shifting the balance of power. Customers today learn about a product long before opening their wallet to buy. This paradigm shift requires a change in how companies market and sell.

Join us tomorrow on May 29th, 10am PT for the discussion on “Customers are Kings. Prospect and Customer Engagement is the Key to the Kingdom“. Hear Andre Pino, VP Marketing at CloudBees, and I discuss this new frontier of measuring and managing customer engagement.  We will cover:

  • Why is measuring and reacting to customer engagement important?
  • How do you measure and react to customer engagement?
  • What is Marketing’s role in customer engagement?
  • How does Totango’s customer engagement platform and Marketo’s marketing platform work together throughout the customer lifecycle?

Also check out this blog from Marketo on the 3 biggest “From-To” changes the world of business has ever seen thanks to this power shift where the Customer is King.

Edit: Here are the webinar recording and slides.

Guy Nirpaz

Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer in the Customer Success field, Guy established the Customer Success Summit and is a well-regarded industry speaker and community contributor. Guy loves people and technology and has dedicated his career to improving the way in which business is done through innovation. Fun Facts: Guy moonlights as the lead guitarist in a rock band based out of his garage in Palo Alto and used to command a tank battalion...as well as having grown oranges.

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