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The big sales and marketing divide, tools to bridge the gap

I wanted to share this great infographic that just came out this morning from our friends at KnowledgeTree on sales and marketing friction points. It all started when their CEO Daniel Chalef wrote about why sales and marketing are more divided than ever. He goes on to elaborate what are some technologies that can bridge the gap to help businesses move forward as a whole.

As much as half of all sales teams are dissatisfied with marketing, according to a survey KnowledgeTree conducted earlier this year, much of it because marketing materials aren’t being used the right way. I have personally experienced this working with our sales team, but keeping open internal communication and giving them easy (and organized) access to marketing materials (e.g. research reports, infographics, relevant blog posts, white papers) makes their job a lot easier. For example, I’ve created an online content inventory that’s tagged by fields like topic, type of content or target audience, and update it when new, helpful content is released.

What are some other ways to help address the divide? Share your thoughts in the comments below!

Ellis Luk

I'm the marketing and communications manager at Totango - but you can call me Chief Content Officer. When I'm not writing, you can find me obsessing over memes, debating grammatical usage or getting distracted by the latest Tumblr gif blogs. Customer love starts with a friendly hello!

  • Great post Ellis. I’m confident that sales and marketing are becoming tighter…if implemented right. Marketing automation software, CRM’s, and sales process management software, when implemented correctly can achieve immense results for the entire demand generation team.

  • Great post Ellis. I’m confident that sales and marketing are becoming tighter…if implemented right. Marketing automation software, CRM’s, and sales process management software, when implemented correctly can achieve immense results for the entire demand generation team.

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