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Totango wins CRM Watchlist Award 2014

Just two weeks into the new year and we are so honored to win the 2014 CRM Watchlist Award (for software technology companies), judged by none other than the Paul Greenberg! Right before the end of November, post-holidays, post-Dreamforce, our team continued to hum away with reviewing ourselves as a company, what are strengths and weaknesses were, market impact, thought  leadership…and submitted the heart of what we are to this competition.

Wait, what is this award, you wonder? It’s an impact award that Paul gives out every year to companies he think will have the most impact, with some judging criteria including:

  1. A breakout product
  2. Seizing thought leadership in some related area
  3. Market impact
  4. The company’s sheer size and continued long term existence guarantees them impact pretty much regardless of who they are and how well they do.
  5. A major initiative that will change the way the market works.
  6. Continued really good performance year over year with an expectation that they will be seen and recognized for that in 2013
  7. Fabulous customer achievements but to the level of setting an industry standard
  8. Impact in a particular distinguishable geographic market
  9. Faith that they will do something worthy of public recognition

A big shoutout to other winners and honorable mentions! This is just the start of year and we can’t wait to show you what we have up our sleeves for 2014!

Ellis Luk

I'm the marketing and communications manager at Totango - but you can call me Chief Content Officer. When I'm not writing, you can find me obsessing over memes, debating grammatical usage or getting distracted by the latest Tumblr gif blogs. Customer love starts with a friendly hello!

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