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It’s Time for the 4th Annual SaaS Metrics Survey

That’s right, as 2014 comes to a close it’s time to look back at the state of the SaaS market and see what metrics have become top of mind for the industry. We’ve just released our 4th Annual Saas Metrics Survey where we collect information from hundreds of SaaS companies to see how they are evaluating the performance of their business.

Please take a few minutes to fill out the survey and you will be entered to win one of five $100 Amazon gift cards.

If you complete the survey, you’ll be one of the first to receive the report that will include information on:

  • Which metrics SaaS executives have implemented
  • How your peers are measuring business performance
  • What is working well and what isn’t
  • How these trends have evolved over the past 4 years

In addition, feel free to check out the results from last year. The big takeaway from 2013 was the importance of customer success in the SaaS business model. There is clear indication that the fastest growing companies in SaaS are the ones that have mastered controlling churn and driving upsell within their customer base, which is why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.

Amanda Saunders

I’m the Customer and Content Marketing Manager at Totango. I work with Customer Success heroes to help tell stories and share best practices that can be leveraged by others in our community. Previously, I worked at Citrix helping customer find new ways to work and live better.

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