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Why should you attend Customer Success Summit?

While conferences are a great place to learn best practices that you can leverage in your career, sometimes it’s hard to know which ones are worth the time and money, and which are really just a glorified party. With our 3rd Annual Customer Success Summit coming to San Francisco on March 23-24 we wanted to help people who are considering attending see if it’s the right show for them.

If you agree with any of the following…

box Customer retention is not my problem, I just need to focus on new customer acquisition

box I’m an expert in customer success, I see no need to learn best practices

box Making customers successful isn’t my responsibility, some other team handles that

box I prefer to make my own mistakes, I don’t want to learn from others peoples’ experience

box I really only like listening to product pitches

…this conference is not for you.

Alright, so now that we have those folks out of the way, let’s talk about the reasons why you should attend this event. This industry leading conference is the ultimate place to discuss all things customer success. You will get the opportunity to learn from the pros, exchange ideas with your peers and leave with best practices to shape your customer success strategy for 2015.

This year we are going to be looking at customer success as more than just a function. We all know that making your customers successful is a core part of any business and must be embraced by the entire organization. Customer Success Summit brings together hundreds of professionals from across all departments to discuss how to better engage and retain your customers, irrespective of job title.

Let’s take a look at specific reasons to attend based on your role:

Customer Success Managers: Being a Customer Success professional isn’t easy. You are at the front line of managing your customer relationships and ensuring that they derive value from whatever solution they have purchased. At this conference we will talk about what it takes to be a great Customer Success Manager and what tips and tricks we can adopt to take us to the next level of service and efficiency.

VP of Customer Success: Building and implementing a successful Customer Success strategy takes a lot of work. Getting buy in from your executive team, determining the correct success metrics, mapping the customer journey, and hiring a team, are just a few of your responsibilities. At the Summit you will hear from people in your position who can share best practices and lessons learned that will keep you from encountering the same mistakes.

CEO or Executive: According to data, 80% of your company’s future revenue will come from just 20% of your existing customers. This means in order for your business to grow you need to make customer success a top down priority for your entire organization. Hear from other executives who have made this their mandate and see the results they’ve achieved by becoming a customer-centric organization.

Product Management: Unsurprisingly the product that your customers use is one of the primary drivers of customer success. So if this is true, why is the product team so often left out of the conversation? At this conference you will discover best practices for leveraging customer data to develop a better product as well as grow product and feature adoption across your existing user base.

Marketing: You interact with customers more than any other part of the business and are a key stakeholder in nurturing and growing your customer base. In this new age of digital connectivity, marketing as a function is undergoing a dramatic shift to drive more relevant messages to audiences that they interact with. Join us at the Summit to learn how you can leverage customer success best practices to drive campaigns that improve engagement, increase adoption and drive customer evangelism.

Business Operations:You are responsible for managing all of the systems and business processes that power the organizations. In order to support different teams throughout your company, it’s important to understand their goals as well as their challenges so that you can put in place the best tools and processes. At this event you will learn best practices from successful companies that have implemented effective customer success strategies across all departments.

Customer Support: You are the last line of defense when it comes to making your customers successful and often you have more insight into customer deployments than any other group in the organization. While much of your job involves fire fighting on specific issues, you have the opportunity to make a huge impact when it matters the most. Come to this event to learn how to leverage customer success best practices to not only help customers who are experiencing problems, but also proactively address customer challenges in the future.

This year’s Customer Success Summit is going to be one for the ages and we hope to see you all there. Register today or save 20% on groups of 5 or more.

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Amanda Saunders

I'm the Customer and Content Marketing Manager at Totango. I work with Customer Success heroes to help tell stories and share best practices that can be leveraged by others in our community. Previously, I worked at Citrix helping customer find new ways to work and live better.

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