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Top 5 Reasons Marketers Should Attend a Customer Success Conference

Written by Anne Janzer, Author of Subscription Marketing.

As we approach the spring conference season, every marketer’s mailbox is filled with invitations to conferences and events. So many conferences, so little time! Should you sign up for conferences on social media marketing? Digital marketing? B2B marketing?

How about a conference that doesn’t even have marketing in its name? I’m attending the Customer Success Summit on March 23-24 – and I won’t be the only marketer there.

Why attend a customer success event, rather than learning the latest in search engine optimization or tuning social media strategies? It’s a matter of priorities.

A successful customer is worth a thousand retweets.

Customer success is a marketer’s secret weapon because a successful customer makes the marketing job easier in many ways:

  • Successful customers provide essential “social proof” for prospects, helping establish trust and credibility.
  • You can deepen your understanding of market needs and solution value by engaging with customers.
  • Customers who are realizing value will recommend your business to others. These are perfect leads: low or no acquisition costs and high conversion rates.

To realize these benefits, marketing teams must engage with customers long after the sale. Look who else is talking to the customer: the customer success team. We’re natural allies.

The Customer Success Summit: 5 reasons why you should attend

The Customer Success Summit in San Francisco in March is an opportunity to explore the connections between marketing and customer success. If you need to justify your participation (and don’t we all?), here are five compelling reasons:

  1. Get ideas for creating and running customer nurturing campaigns together with customer success teams.
  2. Learn strategies for improving trial conversion, so you can make sure the implicit brand promise created in marketing is carried through to the conversion.
  3. Figure out how to synchronize social media interactions with customer success teams to ensure a consistent brand personality and story.
  4. Meet other marketers who are committed to customer nurturing and learn what works for them.
  5. Mingle with people outside the marketing role. To sustain customer relationships, marketers have to work with other stakeholders in customer success. What better place than the Customer Success Summit to forge those relationships?

Here’s a bonus reason: San Francisco is always a great place to visit!SF

 

 

 

 

 

 

 

 

If you attend, look me up. We can talk about the intersection of marketing and customer success.

Register today for the Customer Success Summit at www.customersuccesssummit.com.

anne janzerAnne Janzer is author of the recent book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. As a marketing consultant with more than 20 years of experience working with high tech businesses, Anne’s clients include software industry giants, fast-moving tech start-ups disrupting the status quo, and clean tech companies trying to change the world.

 

Amanda Saunders

I'm the Customer and Content Marketing Manager at Totango. I work with Customer Success heroes to help tell stories and share best practices that can be leveraged by others in our community. Previously, I worked at Citrix helping customer find new ways to work and live better.

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