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Totango Blog

3 Things Customer Success Management Is NOT

What is the best way to manage your customers? It’s the billion dollar question that subscription businesses want to know. As customer success continues to grow, it is important to take a critical look at common management frameworks and evaluate

Tying Marketing to Business Outcomes

Microsoft and the CMO Council recently released a whitepaper suggesting that marketers are moving away from digital campaign metrics (e.g. clicks, views) and beginning to invest more resources on metrics related to financial performance and business outcomes. It also offers

5 Reasons Customer Success Summit is Ideal For Marketers

The Customer Success Summit is the must-attend event for customer success. It’s the opportunity for thousands of SaaS professionals to meet in downtown San Francisco and discuss best practices in driving customer adoption and advocacy, improving customer retention, and maximizing

7 Reasons to Date a Customer Success Manager

There is something about customer success managers. Maybe it’s the fact that they are trailblazing in a relatively new career field. Or maybe it’s their patience with customers. It might be that you are still kind of unclear on what

6 Things you should know about Customer Success

There has been a positive shift in the Customer Success market over the past few years which is exciting and encouraging for teams that have decided to support a “Customer First Approach.” Many companies are now realizing the importance of retaining customers and have publicly committed to invest in customer success.

New Release: Measure the impact and performance of your customer success team

Your customers are going through a journey with you and your customer success managers play an important role in how they experience the journey. The renewal (and the upsell) is merely the outcome. So how do you make sure that your customer success team is making the required impact along the way? How can you tell which customer success managers are doing well, or not so well, relative to others?

The Business of Customer Success

Customer Success is a brand new profession. Its origin is based on the need for subscription and lifetime focused business to retain and grow their existing customers (customer base). I would like to offer a business perspective to organizations and

The Customer Success Roadshow Continues in Austin, TX

As a part of the 2nd annual customer success roadshow, we returned to Austin to gather the best and brightest customer success professionals in the area, for an evening of learning and fun. Before networking over some delicious food and cocktails, we featured three amazing speakers to present the sessions:

New Release: Automate customer communications with Customer Success Campaigns

Customer Success Campaigns is a simple, intuitive, and scalable way to automatically engage with every single user in your customer base with the right message at the right time based on their behavior and actions. This is something that traditional marketing systems are unable to do. Campaigns takes Totango’s powerful analytics capabilities and enables you to create precise user and account segments to target with messages and content that will drive desired business outcomes.

Business is Changing: 3 New Roles to Fill in the Gaps

No matter what industry your business operates in, now is a critical time to keep on your toes. Across sectors as varied as retail, hospitality, finance, and transportation, technological developments and new business models are changing the game – forcing management teams to rethink the longstanding strategies on which they built and grew their companies.

Introducing the definitive guide to buying a Customer Success Platform

Thinking of buying a Customer Success Platform? If so, you’ll want to read this guide. The right platform will provide unprecedented visibility into your customers, opening up new opportunities – and smarter ways – to understand them.

However, not all customer success platforms are created equally. Use this buyer’s guide to fully equip yourself with the information you need to make the right decision.

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