Latest Post 3 I’s that describe Big Data We recently had a follower tweet at us that their engineering customers didn’t want to buy into the idea of customer data. There’s something overwhelming about wading knee-deep in all this information knowing you should be doing something with it,…
Suffering from siloed customer data? Time to get that business in order! Companies today are able to capture a wealth of customer data and information, but oftentimes the biggest challenge is figuring out how to manage and use this data. In the past, a “one size fits all” approach may have been…