Totango Blog: your Guide to Managing the Customer Journey

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3 I’s that describe Big Data

We recently had a follower tweet at us that their engineering customers didn’t want to buy into the idea of customer data. There’s something overwhelming about wading knee-deep in all this information knowing you should be doing something with it,…

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Suffering from siloed customer data? Time to get that business in order!

Companies today are able to capture a wealth of customer data and information, but oftentimes the biggest challenge is figuring out how to manage and use this data. In the past, a “one size fits all” approach may have been …