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Totango Wins the Best of SaaS Showplace (BoSS) Award

THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Totango has been named the winner of the Best of SaaS Showplace (BoSS) Awards. The purpose of the Best of

Presenting – the SaaS Resource Center

This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center! The Resource Center is a place where we update the most important/informative/valuable articles on

2 Important SaaS Businesses Studies

We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million

The State of Customer Success Management 2012

A White Paper / Report of the Customer Success Management Initiative Webinar: Thursday; February 23rd 2012 10: AM PST   Over the past couple of years, a new position has been showing up in the open job listings throughout the

The App Stores Effect on Customer Engagement

Last week , I had several interesting meetings with people who don’t want to spend marketing dollars on paid advertising and prefer to put all of their investment into product offering, as they believe their products will market and sell

Customer Success Management & The Channel

From the earliest beginnings of the transition to the Cloud, doomsayers were predicting that either the new model would fail – because “the channel” wouldn’t like it – or that the day of the channel itself was over. There were

The Need To Know for SaaS Businesses

In the traditional software market, it has often seemed that the only thing that a vendor felt they really needed to know about a given customer was how to get their signature on the initial contract.  The bulk of the

What Do Customer Success Managers Need?

The research of The Customer Success Management Initiative is revealing that while many SaaS/Cloud companies are hiring individual Customer Success Managers, or even establishing entire teams of them, there is a wide range in the understanding the role. Given the

6 Tips for Cloud Sales using Channels

I attended Jeff Kaplan’s Cloud Channel Summit today. It was a very interesting conference. Clearly cloud channel sales is in its infancy, but there were some companies here with successful channel strategies including (1400 partners and counting), Scribe and

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