Totango Blog

Chief Customer Officers Boost Customer Engagement

I am excited to see so many talk about the importance of the Chief Customer Officer. Dedicating an executive on your team to customer success can significantly boost customer engagement, increase customer retention and ultimately grow customer lifetime value. We

Totango Accelerates Revenues for Engine Yard Customers

The Totango team is excited to announce its participating in the Engine Yard’s add-ons program. Engine Yard is the leading Platform-as-a-Service (PaaS) provider. Totango provides Engine Yard’s clients a way to better monetize their applications by driving customer engagement and

The Power of Measuring Customer Engagement

Talking about Customer Engagement, there are many metrics that could show a user engagement level, i.e. user are considered to be higher engaged if they refer your app to other potential user. Another example would be for returning users – users are

Five Tips to Customer Love

When you’re in the Software-as-a-Service (SaaS) business, you should think of how to attract your users to your application in a way they’d be more successful due to it and therefore happier. If you think about selling, chances are it

Presenting – the SaaS Resource Center

This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center! The Resource Center is a place where we update the most important/informative/valuable articles on

2 Important SaaS Businesses Studies

We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million

How Dropbox Increases Their Customer Engagement Rate

Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox. Dropbox no-touch sales model is a very good example to emphasize how important it is to increase customer value using different types of user approach activities (nurturing campaigns, application,

The App Stores Effect on Customer Engagement

Last week , I had several interesting meetings with people who don’t want to spend marketing dollars on paid advertising and prefer to put all of their investment into product offering, as they believe their products will market and sell

B2B Sales Predictions for 2012

Lately there is an obvious increasing demand for user friendly cloud based apps and a tendency to prefer low touch and zero touch sales approaches, where there are as little sales involvement as possible. In my latest article: 8 ways

On User Retention as a Service

Paul Stamatiou is doing a great job describing the concept of “User Retention as a Service” and from the long thread of comments we can certainly learn that this is a true pain point folks have. The basic idea as

Understand Customer Behavior in Your Trial Period

Today I’m going to share another interview with Tracey Kaufman, VP of Customer Experience at cloud9. Tracey was watching the Totango demo and then answered some questions about what she thinks of the application from a Customer Experience point of

Is there a Pattern for the Free to Paid User?

This week, I’ve interviewed Charles Hudson, CEO and Co-Founder of Bionic Panda Games about how he uses analytics system to increase free to paid conversion. Charles indicates that they’re trying to find a pattern of the paying customer and try

Yammer Customer Engagement Team

Yammer recently appointed Samantha Loveland to lead their Customer Engagement team. Loveland (previously in will report to Chief Customer Officer David Obrand. Yammer, like other SaaS companies understands that Customer Success is key to their success, and much like

Top-of-Funnel Strategy

Another tip from VP sales at Hubspot Mark Roberge at the Sales 2.0 convention re top-of-funnel strategy. Mark recommends on keeping the top-of-funnel as wide as possible and worry about the filtering and the quality further down at the funnel.

Evolving from Document System to Engagement System

Here is the additional interview promised from the Enterprise 2.0 Conference. This time Jessie Wilkins, Director System Engagement for aiim speaks about how will the future of the enterprise information management will look like. As mentioned a lot in this

Top 5 Trends in Sales 2.0

It was a jam packed day at Sales 2.0 in Santa Monica today. It was a great opportunity to meet with and learn from some of the brightest in the Sales 2.0 community.  I have summarized my key takeaways for

Genuine Customer Engagement

Jon Buscall on Be Good to Your Customers believes that most engagement related activities these days are actually lead generation activities and not really about customer engagement. This article grabbed my attention as I’ve been thinking a lot lately about

6 Tips for Cloud Sales using Channels

I attended Jeff Kaplan’s Cloud Channel Summit today. It was a very interesting conference. Clearly cloud channel sales is in its infancy, but there were some companies here with successful channel strategies including (1400 partners and counting), Scribe and

Trial Conversion is Top Priority in SaaS

Interview to Thanks so much to Matt Childs for giving me an opportunity to tell the Totango story on DreamSimplicity. Matt and I met each other on a very nice day at San Francisco and conducted this interivew which

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