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2nd Annual SaaS Metrics Survey Results

See the full infographic here. Get the 2012 SaaS Metrics report here. Today we are announcing the results of the second annual SaaS metrics survey results. Because it’s the second year that we are doing this survey, we were able to

5 Traits of User Onboarding Craftsmen

Guy Nirpaz, Co-founder and CEO of Totango talks about how to craft successful user onboarding flows and gives five tips to user onboarding learnt from working with many successful internet and software companies.

How customer engagement can predict profits

Loved John Dillon’s (CEO of our partner Engine Yard) blog on customer engagement in Forbes! He says (amongst many other things): Why is doing a better job of customer engagement so crucial? Because it impacts customer loyalty, which directly impacts

5 Ways To Accelerate Revenues From Your Mobile App

Mobile app developers have been looking to recreate a similar level of accomplishment as Instagram has. For many the process starts with A/B testing to tune their mobile app to their users’ preferences and identifying their in-app behaviors. At the “Monetizing

Measuring User Engagement in Web Applications

I came across “What is user engagement” article by Jordan Willms of Work at Play. In this post, Jordan defines a good engagement metric as the number of user actions divided by the number of content items. The example provided

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