Nurture Customers

Improve customer relationships and increase engagement with scalable nurture programs that drive value.

Request Demo

Strengthen your community

Welcome new community members and re-engage inactive members to ensure your community has a strong use base.

Build customer loyalty and trust

Listen to and understand feedback, follow up on product ideas, and celebrate community wins with your customers.

Improve customer relationships

Proactively utilize the valuable insights extracted from community engagement data to improve customer relationships.

What's included in this SuccessBLOC?

Each SuccessBLOC is embedded with industry best practices to help you get started quickly and achieve customer outcomes faster.

Goals & KPIs

Segments

Workflows

Campaigns

Goals & KPIs

Measure what matters

Pre-built scorecards include KPIs—including registration trend and number of users posting discussions—to measure registration, engagement, and feedback.

Request Demo
In-App Segmentation
Totango In-app builder

Segments

Understand your audience

Pre-configured audience segments—including customers with registered users and users who have posted a discussion—to better understand user engagement.

Request Demo

Workflows

Automate activity

Triggered workflows containing tasks and actions to proactively follow up on user ideas, celebrate account engagement, and assign a community manager.

Request Demo
In-App Segmentation
Totango In-app builder

Campaigns

Communicate effectively

Automated emails triggered by account and user segments to welcome new users to the community and engage inactive community members.

Request Demo
Successbloc

Nurture Customers

Improve customer relationships and increase engagement with scalable nurture programs that drive value.
Categories:

Publisher:

Totango

Published on:

April 16, 2021

Last Updated:

Data Security & Privacy:

Privacy Policy

Introduction to the Nurture Customers SuccessBLOC

The Nurture Customers SuccessBLOC is designed for businesses who need to scale and automate their Customer Nurture program. It comes out of the box with all the foundational content and assets that you need to stay top-of-mind, consistently increase customer engagement, nurture relationships, and improve customer retention.

The Digital Nurture SuccessBLOC Enables You to:

  • Implement a proactive customer nurture strategy that scales to support thousands of customers
  • Leverage data driven insights to improve customer health and engagement
  • Measure the effectiveness of your nurture strategy

What's Included?

goals & kpis

Increase Customer Engagement

  • % Customers Who Opened Emails Last 30 Days
  • % Customer Who Clicked Emails Last 30 Days
  • % Customers Who Achieved Campaign Goals Last 30 Days
  • Customers Attending Training Trend

Improve Customer Relationships

  • Overall Customer Health
  • Account In Poor Health Trend
  • Overall NPS
  • Overall CSAT

Maintain a High Renewal Rate

  • Current Quarter Renewable ACV
  • % Current Quarter Renewed ACV
  • % Current Quarter Churned ACV

Customer segments

Account Segments

  • All Accounts
  • All Paying Accounts
  • Accounts That Attended Training in the Last 30 Days
  • Accounts who Clicked Emails in the Last 30 Days
  • Accounts who Opened Emails in the Last 30 Days
  • Accounts who Achieved Campaign Goals in the Last 30 Days
  • Current Quarter Renewable Accounts
  • Next Quarter Renewable Accounts

User Segments

  • All Users
  • All Users at Paying Accounts
  • Users who Clicked Emails in the Last 30 Days
  • Users who Opened Emails in the Last 30 Days
  • Users who Achieved Campaign Goals in the Last 30 Days

successplays

campaigns

  • Monthly Product Training Invite
  • Monthly Blog Roundup
  • Weekly SuccessBeat
  • Usage-based Feature Recommendation (Users who use “X” also love “Y”)
  • Season’s Greetings
  • Company Anniversary Celebration