Intro to Campaigns

Communication and active engagements with your customers are both key to retention and often the gateway to upselling. However, scaling the appropriate engagement model can be a major challenge. By automating some of this communication, you will be able to drive desirable user behaviors or improve customer health at scale via beautifully crafted and personalized emails.

Totango Customer Success Campaigns is an engagement and marketing tool that brings the power of user communications directly to the Totango platform. With Customer Success Campaigns by Totango, email automations and traditional campaigns have never been easier.  

In this video, you will learn:

  • How campaigns are triggered
  • How to reach out and help at-risk customers


Video Length | 2:23

Level | Beginner

Prerequisites | Upload My Data, Intro to Segments, Intro to Success Plays