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Zooms Digital Engagement Strategy & Future

Adapting your Digital Engagement Strategy to Scale.

Zoom's head of Customer Success Operations, Marco Innocenti, spoke at Totango's Customer Success Summit and shared how Zoom has adapted its digital engagement strategy to respond to the rapid growth of its business. Using Totango, Zoom has been able to shift its campaign cadence from 3 months to 16 days while maintaining an NPS of 70+.

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SPEAKER(S)
Marco Innocenti
Manager, Customer Success Operations, Zoom
EVENT
Customer Success Summit, CXO
TOPIC
“It’s a testament to the Totango platform it’s flexibility and how nimble it is. We made a few quick changes that had a lot of impact [with our campaign strategy]. We went from weeks to days in how we launched this.”
Marco Innocenti
Manager, Customer Success Operations, Zoom

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