It’s becoming increasingly clear that one of the best ways to get and maintain customer engagement is through video. Like all methods, though, there are some best practices that are always good to keep in mind.
At first glance, “lifecycle email marketing” looks like three nearly-unrelated words stirred haphazardly together into a lukewarm buzzword hash. But appearances can be deceiving: Chris Sturk at Mequoda has written an excellent series of posts on lifecycle email marketing that give great insight into something [...]
How do you grow from trial to paying users? The freemium business model is popular with many cloud-based companies but depending on company size, the user experience for Continue Reading →
Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of Zendesk.
In the webinar I gave 3 tips on how we accelerate revenue throughout the Continue Reading →
I was on a super exciting panel at the All About The Cloud conference in San Francisco this week: “the Power of the Customer”.
Here are 3 predictions for the future that were discussed on the panel:
1. All SaaS companies will use predictive customer [...]
Continue Reading →
During Sales 2.0, I’ve met Anneke Seley, Founder of Phoneworks and author of Sales 2.0.
Anneke was presenting there about the modern ways to sell a thought, a product or a concept to your executive team [...]
Continue Reading →
I am excited to see so many talk about the importance of the Chief Customer Officer. Dedicating an executive on your team to customer success can significantly boost customer engagement, increase customer retention and ultimately grow customer lifetime value.
We have given the Jeanne Bliss [...]
Continue Reading →
The Totango team is excited to announce its participating in the Engine Yard’s add-ons program.
Engine Yard is the leading Platform-as-a-Service (PaaS) provider. Totango provides Engine Yard’s clients a way to better monetize their applications by driving customer engagement [...]
I just had the pleasure of lunch with Jacco vanderKooij who published an awesome video clip and a Prezi on the future of sales in SaaS that gathered over 100,000 views in the first month. Pretty good for a B2B topic!
The clip:
The [...]
Continue Reading →
Do you know how it is that your company gets more and more leads then your sales people can handle but it’s still won’t justify hiring another sales person for your team?
Well, in many cases it’s just the case that your sales people need [...]
Continue Reading →Hot Downloads
