Engagement score is an at-a-glance metric which Totango adds to each account.
Its purpose is to give you a sense of how active and engaged a particular account is with your cloud application.
An account’s Engagement Score is calculated by looking at the aggregate [...]
Today I’ve interviewed Zack Urlocker, Chief Operating Officer at Zendesk.
Zendesk, is the leading cloud based help desk customer service software which uses a low touch sales model.
Low touch sales model companies usually keep small and focus sales teams, [...]
Continue Reading →We’ve just released a new feature to help you keep your data clean and tidy. The Account Junk List allows you to clean out any accounts that were created in Totango by error, be it an integration glitch, test data, or any other phantom accounts [...]
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A White Paper / Report of the Customer Success Management Initiative
Webinar: Thursday; February 23rd 2012 10: AM PST
Over the past couple of years, a new position has been showing up in the open job listings throughout [...]
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Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox.
Dropbox no-touch sales model is a very good example to emphasize how important it is to increase customer value using different types of user approach activities (nurturing [...]
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Last week , I had several interesting meetings with people who don’t want to spend marketing dollars on paid advertising and prefer to put all of their investment into product offering, as they believe their products will market and sell themselves.
This got me thinking [...]
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Today, I’m happy to announce that Totango has analyzed the customer engagement and optimized the sales and customer success interaction with more than one million prospects!
We sure learned a lot from our beta stage and this is the place to [...]
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It started in gaming – 57 out of top 100 app store games are freemiums.
huge companies like Zynga, Electronic Arts and Capcom or from startups like the makers of 2011 [...]
From the earliest beginnings of the transition to the Cloud, doomsayers were predicting that either the new model would fail – because “the channel” wouldn’t like it – or that the day of the channel itself was over. There were a variety of reasons being [...]
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