Industry Trends

2025 will be a turning point for customer-led growth

2025 will redefine how enterprises approach revenue growth. The practice of customer-led growth (CLG) will no longer be a choice, but an essential business strategy for sustained success. Businesses that adapt their go-to-market (GTM) strategies to prioritize existing customers — do we dare say instead of acquisition — will see the most predictable and efficient growth. 

Mastering customer health for complex enterprise relationships

For enterprise organizations, managing customer relationships is far from simple. The scale of operations, diversity of customer needs, and complexity of organizational structures create unique challenges.

The 5 actions for revenue leaders to embrace customer-led growth

3 tips for revenue leaders to take the next step with AI: Insights from TSIA World ENVISION

The one question sales leaders should ask every prospect

From silos to synergy: How Sales and CS alignment unlocks revenue growth

The one thing SaaS go-to-market teams keep getting wrong (and how to fix it)

Spotlight on CS Ops: Supercharging customer success with data-driven strategies

Streamlining customer renewals: Empower customer success managers to accelerate growth