ABOUT US

Totango is driving the future of customer-led growth

We’re on a mission to help businesses grow by investing in their customers. We are catalysts for change, committed to continuous improvement and innovation that unlocks success for your customers at scale.

Our journey in helping customers drive revenue on repeat

TrustRadius Moved LovedG2 Fastest ImplementationTrustRadius Top RatedForrester Wave Strong PerformerG2 LeaderTrustRadius Best Feature SetG2 Momentum LeaderIDC

We’re building a Customer Revenue Optimization suite to help businesses thrive

Read the latest announcements
  • 2010
    Founded
    Totango founded
  • 2016
    PUBLISHES FARM DON’T HUNT
    Totango publishes "Farm Don't Hunt: The Definitive Guide To CS” by founder Guy Nirpaz
  • 2021
    GREAT HILL PARTNERS
    Great Hill Partners becomes Totango majority owner with $100M Series D investment
  • 2022
    CAMPUS LAUNCHED
    Totango launches Campus, an online training and certification hub
  • 2023
    GENERATIVE AI LAUNCHED
    Generative AI features launch with Totango Account Summary
    ACQUIRES LOU
    Totango acquires Lou and launches Totango In-App
    FORRESTER WAVE
    Totango named a Strong Performer in the Forrester Wave™ : Customer Success Platforms Q4 2023
  • 2024
    MERGER
    Totango and Catalyst (founded 2017) merge to create customer success powerhouse
    ACQUIRES PARATIVE AI
    Totango acquires Parative AI team and technology
    LEADING SOLUTION
    Totango recognized as an industry leader by Gartner and IDC
    UNISON LAUNCHES
    Totango announces Unison, AI-powered customer intelligence engine
  • 2025
    Rebrand
    Totango rebrands and introduces “Revenue on Repeat” tagline. Launches positioning around customer revenue and growth
    New Leadership
    Keith Frankel named CEO to accelerate AI-first strategy and product innovation around customer-led growth and value
    Evolving Product
    New Totango experience launches with comprehensive update to core Totango product UI and foundations for customer objectives & value realization
“This is the moment for Customer Success to cement its value to the C-Suite by protecting revenue under management, owning retention and renewals, and accelerating expansion with precision.”
Alistair Rennie
CEO, Totango
Alistair Rennie, CEO, Totango
“One thing Totango does incredibly well is help businesses aggregate their customer data. It is very hard to upsell customers if you don't know where they are in the life cycle, how much of your product they have adopted, and where they find the most value.”
Edward Chiu
Catalyst Co-Founder
Edward Chiu, Co-Founder, Catalyst
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Where we make the 
magic happen

Totango TT logo with skyline
25
States
REMOTE
First
6
Countries

HOW WE WORK

We stand by a shared culture code in everything that we do

We stand by shared values in everything that we do.

Always assume positive intent

Always assume positive intent

We are always on the same team. There is no “you versus me.” Bad faith is prohibited, and defensiveness is not allowed.

Dissent is constructive

Dissent is constructive

We push one another. We argue ideas respectfully. We seek truth over comfort. The best ideas win, and when a decision is made, everyone supports it as their own.

Language is the roadmap of culture

Language is the roadmap of culture

We are specific with words. Tone, tact, and intent matter. We don’t assume that we’re speaking the same language. We ask for definition if there is lack of clarity. We confirm decisions after every conversation.

Don’t be afraid to burn all the boats

Don’t be afraid to burn all the boats

What we did before isn’t sacred or special. We make the right decision for the future based on the best available information in the present.

Iterate the pain away + Supreme bias for action

Iterate the pain away + Supreme bias for action

Likelihood of success directly relates to our speed of iteration. We relish constant improvement, and recognize that every adaptation is progress. We always use our best judgment. We get ourselves unblocked so we can make decisions and move forward.