HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close deals. It provides sales and marketing teams with a single platform where they can manage all of their activities, including content creation, social media, workflow automation, CRM, lead capture, sales pipeline mapping, and performance tracking. By hosting everything in one place, HubSpot enables companies to better manage sales and marketing activities and to more efficiently nurture leads throughout the buyer’s journey.
Totango’s HubSpot Integration allows you to better manage your customer communications by giving you a complete view of their interactions with your product and your company. With this integration, you are able to take the signals that HubSpot provides you – like lead source and form fill information – and combine that with data and signals received from other platforms, so that you can deliver the most relevant and precise communications to your customer without having to jump between platforms.