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REDUCE CUSTOMER CHURN WITH TOTANGO DNA-CX™

Produces Multi-dimensional Customer Context in Real-Time

Financial

Contract and transactional data from tools such as Salesforce and Netsuite

Customer Feedback

Survey responses and satisfaction scores from feedback survey tools

Users

Demographic and behavioral data for each unique user at each account

Product Usage

Real-time data on how customers are interacting with your products

Support Tickets

Helpdesk tickets and support status integrated with tools like Zendesk

Touchpoints

Logged interactions anyone in your company has with the customer

Financial

Contract and transactional data from tools such as Salesforce and Netsuite

Product Usage

Real-time data on how customers are interacting with your product

Customer Feedback

Survey response and other feedback loop data from any tool

Support Tickets

Support tickets and status through integrations with tools such as Zendesk

Users

Demographic and statistical data for each unique customer

Touchpoints

Logged interactions anyone in your company has with the customer

Connect all customer data streams to reflect the unique, personal, and value-driven relationships you have with your customers.

Multiply Customer Success with Totango Products that Run on DNA-CX

The DNA-CX technology at the core of Totango products provides customer insights quickly, and the powerful tools enable data-driven actions to engage with customers, reducing customer churn and improving customer renewal and expansion.

Zoe empowers the entire company to participate in customer success. By providing frictionless access to the rich customer data and insights of DNA-CX in the tools employees use everyday, Zoe empowers cross-functional teams to swarm to create customer impacts.

MEET ZOE

The Center gives customer success teams the insights and tools they need to manage and optimize the entire customer journey, resulting in reduced churn, multiplied customer lifetime value, and elevated rates of trial conversion, product adoption, and onboarding.

VISIT THE CENTER

Benefits of the Unique Customer Context in DNA-CX

CUSTOMER AT THE CENTER

Achieve a truly customer-focused data model with the flexibility of DNA-CX, which provides accurate customer context in real-time with the customer as the object.

DISTINCT DNA

The schema-less structure of the DNA-CX technology maps to and actively monitors the unique needs of your business, not requiring your business to change to fit our model.

DATA IN ANY STATE

See insights immediately with DNA-CX’s incremental approach to data, starting with imperfect data, then refining and iterating over time without incurring additional costs.

Connected Customer Picture

We do the heavy lifting to connect all customer data streams in our Integration Hub, ultimately producing accurate, real-time customer context available in DNA-CX.

We Take Your Data Privacy Seriously