The Future of Post-Sales: Value as the New North Star
Post-Sales is at a crossroads. Macro market factors like widespread budget consolidation and AI curiosity are driving a wave of do more with less operational mentality, and the resulting impact of this outcome is disproportionately affecting the perceived cost centers – Customer Success chief among them. In 2024 alone, there was a 25% cost reduction in new CS job listings, and more than 60% of CS teams are now reporting flat or declining budgets.
But at the same time, post-Sales is more important than ever. With the traditional Sales funnel in disarray due to the noise caused by AI and outbound automation systems, post-Sales has the opportunity to evolve into the primary growth engine within a company. But the traditional CS approaches to relationship, sentiment, and health management aren't going to cut it. Post-Sales teams need a new paradigm for driving this customer-led growth motion, and a new north star around which we can align our teams and operationalize our efforts. We call that new paradigm Customer-Led Growth through Value Realization.
In this webinar, we'll:
- Explore why traditional CS is in need of a paradigm shift
- Discuss the importance of Value as the crux of an ROI-focused post-Sales motion
- Codify this focus into a repeatable methodology for driving customer growth
- Review changes in roles, metrics, and responsibilities to drive this shift toward Value
- Share easy-to-adopt steps to help you make this transformation internally
