Segment is a customer data hub that allows businesses to send data to and from any platform or device. It generates messages about what is happening on a company’s website or app and then translates the content of those messages into different formats to be used by other tools. When a company implements Segment, it adds their code to the company’s website, app, or server, which generates messages based on specific triggers the company defines. Once the messages are generated, Segment can send them directly to the Segment servers for translation and forwarding on to the destinations the company chooses.
With Totango’s Segment Integration, you are able to combine all of the customer data you receive through Segment with key customer metrics from other platforms to gain a 360-degree view of your customers. You can gain greater insight into how customers use your website or app and identify and act on any risks all from one single platform.