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Totango and Catalyst have joined forces to provide the most innovative customer growth platform to support the post-sale revenue cycle, combining their customer success and post-sale expertise and technology so that you can deliver customer value with precision.
- Uses a single code base so that data is consistent across all of your databases. It streamlines your data so you can send the same information to all of your platforms without having to add additional code snippets to your website or configure custom HTML in your tag manager.
- Allows users to collect and transform any stream of first-party customer data from webhooks into events, and then transforms that data into personas to ensure clean and consistent data across all platforms.
- Businesses can transform and map out events collected by Segment into the APIs, tools and other services they use to connect with customers.
Segment is a customer data hub that allows businesses to send data to and from any platform or device. It generates messages about what is happening on a company’s website or app and then translates the content of those messages into different formats to be used by other tools. When a company implements Segment, it adds their code to the company’s website, app, or server, which generates messages based on specific triggers the company defines. Once the messages are generated, Segment can send them directly to the Segment servers for translation and forwarding on to the destinations the company chooses.
With Totango’s Segment Integration, you are able to combine all of the customer data you receive through Segment with key customer metrics from other platforms to gain a 360-degree view of your customers. You can gain greater insight into how customers use your website or app and identify and act on any risks all from one single platform.
- Sync data from several instances of the same data source.
- Sync custom objects so you can customize both Segment and Totango to report on those things that are unique to your business.
- Filter incoming information.
- Monitor all data in a unified view.
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