The Adoption SuccessBLOC is specifically designed to accelerate product adoption according to Customer Success best practices. This SuccessBLOC is your tool for tracking usage and adoption of key features and getting users back on track when adoption dips.
Product adoption is a top priority in retaining and expanding your customer base. With high product adoption, you can easily turn existing customers to product advocates, providing word-of-mouth referrals that lead to more new customers.
Adoption is the process of going from learning to leveraging a new service and is an indication that customers are receiving high value from the product. Understanding how your customers are using (or not using) your product will help you trigger communication-based on user events and personalize your messages to increase adoption. (Read More: Guide to Product Adoption)
Measure success for the customer and success for the business
Customers are using the product functionality
Increase Satisfied and Referenceable Customers
Customers are getting value from new functionality
Filter and analyze groups of users or accounts to stay ahead of behaviors and deliver success
Automatically triggered or manual workflows containing sets of tasks and actions, prompting Customer Success Managers to focus on the most meaningful activities right on time
Automate your communications using campaigns to send automation emails triggered by various goals
Help your team with company and industry best practices to shorten the learning and training time and create consistency across your engagements.