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Engage Customers
Successbloc

Engage Customers

Implement a proactive customer nurture strategy that scales to support thousands of customers.
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Categories:

Nurture

Publisher:

Totango

Published on:

June 13, 2022

Last Updated:

June 13, 2022

Data Security & Privacy:

Privacy Policy

OverviewGoals & KPIsSegmentsPlaysCampaignsAssets

Now more than ever, you must make the necessary changes to keep up with delivery and communication of value to customers. The Customer Marketing SuccessBLOC is designed  to drive customer engagement with automated retention and expansion activities to scale your growth. It allows you to scale your engagement model across thousands of customers, staying top of mind with your customers.

The Customer Marketing SuccessBLOC enables you to:

  • Implement a proactive customer nurture strategy that scales to support thousands of customers.
  • Leverage data-driven insights and analytics to communicate the unique value of your company and product.
  • Automate an expansion program at scale!

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What's Included?

goals & kpis

Increase Customer Loyalty and Advocacy

  • Health Overview
  • Overall NPS Score
  • Overall CSAT Score
  • Referenceable Accounts
  • New Referenceable Users
  • Referral Program Engagement

Increase Product Adoption

  • Average License Utilization
  • License Consumption Trend
  • Accounts Using All Core Features
  • Daily User Retention Trend
  • Users Targeted by Product Adoption Emails
  • Engaged by User Winback Campaign

Drive Customer Engagement

  • Business Reviews Trending
  • Engaged Key Contacts
  • # Of Touchpoints
  • Accounts with No Touchpoints

Increase Retention and Drive Growth

  • Growth Rate
  • Growth Target Progress
  • Accounts with 95%+ License Utilization
  • License Utilization Increases
  • Added Additional Licenses
  • Cross-Sell Growth Rate
  • Campaign Open Rate

Customer segments

  • All Paying Accounts
  • Accounts Using All Core Features
  • Accounts with 95% or more licenses consumed
  • At Risk Customers
  • Escalated Customers
  • Current Quarter Renewable Accounts
  • Next Quarter Renewable Accounts
  • Referenceable Accounts
  • Last Touch Over 30 Days Ago
  • License Utilization Increase
  • Referenceable Accounts
  • Accounts That Purchased Licenses After Campaign
  • Targeted by Cross-Sell Campaign
  • New Referenceable Accounts (Campaign Driven)
  • Users who opened campaign emails
  • Users who were targeted by campaigns
  • NPS Score
  • Engaged Key Contacts
  • All Key Contacts
  • All Active Users
  • Referenceable Customers
  • New Referenceable Users
  • Users Targeted by Product Adoption Emails
  • Targeted by User Win-back Campaign
  • Targeted by Referral Incentive (Last 30 Days)
  • Engaged with Referral Incentive (Last 30 Days)

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successplays

campaigns

  • Digital Event Invite
  • New Feature Announcement
  • Stagnant User Winback
  • Executive Value Report
  • Drive Promoters to G2
  • Close The Loop on NPS
  • Referral Incentive
  • New Case Study
  • Low On Licenses
  • User Value Report
  • Cross-Sell
  • We Are in This Together
  • Anniversary Celebration
  • Reference Survey

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Resources

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