Upsell and Expand Customers

Introduction to Expansion

New Customer acquisition is not the only way to grow your business. Implementing a customer expansion strategy can help you grow with the customers you already have.

The Expansion SuccessBLOC is the fuel for your business’s growth engine and central hub for managing upsell opportunities. 

Customer expansion isn’t about pushing current customers to spend more; rather, it’s about creating extra value that customers will benefit from. Customers are willing to pay for this new value, which helps you increase your company’s revenue. Think of customer expansion as a challenge to your business to become even better while enabling you and your customers to grow together.

The Expansion toolkit allows you to:

• Proactively identify and close more expansion opportunities
• Create additional value for your customers 
• Improve efficiencies within your upsell process
• Use personalized campaigns to automatically reach out to key contacts when they’re running low on licenses
• Leverage SuccessPlays to proactively call your team to action when expansion opportunities are identified
• Standardize the upsell process with SuccessPlays and opportunity statuses that guide your team to a closed-won deal

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