Introduction to the Freemium SuccessBLOC
Did you launch a freemium as a way to introduce your product to new audiences? Have you had a freemium offering, and are looking to increase your conversion of users to paying customers? Or are you considering launching a freemium product as part of your new business model? Whatever the case maybe, we have a ready-made tool for you. And guess what, we built this SuccessBLOC based on our own experience and have been experimenting, refining and optimizing it for nearly a year.
goals & kpis
Measure success for the customer and success for the business
Drive Signup Volume
- Today's Signups
- Yesterday's Signups
- Last 7 Day's Signups
- Signups Last 30 Days
- New Free Accounts Trend
Drive Free-To-Paid Conversions
- Conversion Likelihood Distribution
- Product Qualified Leads
- Accounts with 90%+ License Utilization
- Accounts with 100%+ License Utilization
- Abandoned Cart in the Last 30 Days
- Buyer Intent Distribution
- Converted Accounts in the Last 30 Days
- Converted Accounts in the Last 90 Days
Drive Product Usage and Consumption
- Active Accounts Trend
- Active Accounts In The Last 7 Days
- Accounts with Multiple Active Users
- Added Data Within First 30 Days
- Added Users Within First 30 Days
- Added Integration Within First 30 Days
Drive Retention of Free Accounts
- Highly Active Accounts
- Churned Free Accounts
- Free Accounts Active in the Last 7 Days
Deliver a Great Customer Experience
- Free Account Health
- Health of Recently Converted Accounts
- NPS of Free Users
Customer segments
Filter and analyze groups of users or accounts to stay ahead of behaviors and deliver success
- Yesterday's Signups
- Last 7 Day's Signups
- Today's Signups
- All Free Accounts
- Active Free Accounts - Last 7 Days
- Free Accounts with multiple active users
- Free Accounts Created in the Last 30 Days
- Added Data Within 30 Days
- Added Integration Within 30 Days
- Added User Within 30 Days
- Active Accounts - 10 or More Days per Month
- Product Qualified Leads
- 90%+ License Utilization in the Last 30 Days
- 100%+ License Utilization in the Last 30 Days
- Abandoned Cart
- Inactive Free Accounts
- Free Accounts Over 30 Days Old
- Converted Accounts - Last 30 Days
- Converted Accounts - Last 90 Days
- New Users - Yesterday
- New Users - Last 7 Days
- Active Free Users
successplays
Automatically triggered or manual workflows containing sets of tasks and actions, prompting Customer Success Managers to focus on the most meaningful activities right on time
- Identify Accounts With High Likelihood of Conversion
- Identify Accounts With Medium Likelihood of Conversion
- Identify Accounts With Low Likelihood of Conversion
campaigns
Automate your communications using campaigns to send automation emails triggered by various goals
- Welcome New User
- Invite a Coworker
- How to Integrate with [Product Name]
- How to Add Data in 3 Easy Steps
Resources
Help your team with company and industry best practices to shorten the learning and training time and create consistency across your engagements
- The Secret to Driving high Adoption
- Ultimate Guide to Customer Engagement
