Convert Freemium

Increase activation, conversion, and retention of your freemium customers.

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Strengthen your community

Welcome new community members and re-engage inactive members to ensure your community has a strong use base.

Build customer loyalty and trust

Listen to and understand feedback, follow up on product ideas, and celebrate community wins with your customers.

Improve customer relationships

Proactively utilize the valuable insights extracted from community engagement data to improve customer relationships.

What's included in this SuccessBLOC?

Each SuccessBLOC is embedded with industry best practices to help you get started quickly and achieve customer outcomes faster.

Goals & KPIs

Segments

Workflows

Campaigns

Goals & KPIs

Measure what matters

Pre-built scorecards include KPIs—including registration trend and number of users posting discussions—to measure registration, engagement, and feedback.

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In-App Segmentation
Totango In-app builder

Segments

Understand your audience

Pre-configured audience segments—including customers with registered users and users who have posted a discussion—to better understand user engagement.

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Workflows

Automate activity

Triggered workflows containing tasks and actions to proactively follow up on user ideas, celebrate account engagement, and assign a community manager.

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In-App Segmentation
Totango In-app builder

Campaigns

Communicate effectively

Automated emails triggered by account and user segments to welcome new users to the community and engage inactive community members.

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Successbloc

Convert Freemium

Increase activation, conversion, and retention of your freemium customers.
Categories:

Publisher:

Totango

Published on:

January 4, 2021

Last Updated:

January 4, 2021

Data Security & Privacy:

Privacy Policy

Introduction to the Freemium SuccessBLOC

Did you launch a freemium as a way to introduce your product to new audiences? Have you had a freemium offering, and are looking to increase your conversion of users to paying customers? Or are you considering launching a freemium product as part of your new business model? Whatever the case maybe, we have a ready-made tool for you. And guess what, we built this SuccessBLOC based on our own experience and have been experimenting, refining and optimizing it for nearly a year.

The Freemium SuccessBLOC enables you to:

  • Understand how Freemium users are using your platform and what steps they take in their journey
  • Easily provide reports to leadership on the performance of your freemium offering and its contribution to revenue and ROI
  • Automate tasks and digital touchpoints to digitally drive customer onboarding and adoption
  • Send campaigns to engage with users to drive activation, adoption and conversion to paying customers

What's Included?

goals & kpis

Measure success for the customer and success for the business

Drive Signup Volume
  • Today's Signups
  • Yesterday's Signups
  • Last 7 Day's Signups
  • Signups Last 30 Days
  • New Free Accounts Trend
Drive Free-To-Paid Conversions
  • Conversion Likelihood Distribution
  • Product Qualified Leads
  • Accounts with 90%+ License Utilization
  • Accounts with 100%+ License Utilization
  • Abandoned Cart in the Last 30 Days
  • Buyer Intent Distribution
  • Converted Accounts in the Last 30 Days
  • Converted Accounts in the Last 90 Days
Drive Product Usage and Consumption
  • Active Accounts Trend
  • Active Accounts In The Last 7 Days
  • Accounts with Multiple Active Users
  • Added Data Within First 30 Days
  • Added Users Within First 30 Days
  • Added Integration Within First 30 Days
Drive Retention of Free Accounts
  • Highly Active Accounts
  • Churned Free Accounts
  • Free Accounts Active in the Last 7 Days
Deliver a Great Customer Experience
  • Free Account Health
  • Health of Recently Converted Accounts
  • NPS of Free Users

Customer segments

Filter and analyze groups of users or accounts to stay ahead of behaviors and deliver success

  • Yesterday's Signups
  • Last 7 Day's Signups
  • Today's Signups
  • All Free Accounts
  • Active Free Accounts - Last 7 Days
  • Free Accounts with multiple active users
  • Free Accounts Created in the Last 30 Days
  • Added Data Within 30 Days
  • Added Integration Within 30 Days
  • Added User Within 30 Days
  • Active Accounts - 10 or More Days per Month
  • Product Qualified Leads
  • 90%+ License Utilization in the Last 30 Days
  • 100%+ License Utilization in the Last 30 Days
  • Abandoned Cart
  • Inactive Free Accounts
  • Free Accounts Over 30 Days Old
  • Converted Accounts - Last 30 Days
  • Converted Accounts - Last 90 Days
  • New Users - Yesterday
  • New Users - Last 7 Days
  • Active Free Users

successplays

Automatically triggered or manual workflows containing sets of tasks and actions, prompting Customer Success Managers to focus on the most meaningful activities right on time

  • Identify Accounts With High Likelihood of Conversion
  • Identify Accounts With Medium Likelihood of Conversion
  • Identify Accounts With Low Likelihood of Conversion

campaigns

Automate your communications using campaigns to send automation emails triggered by various goals

  • Welcome New User
  • Invite a Coworker
  • How to Integrate with [Product Name]
  • How to Add Data in 3 Easy Steps

Resources

Help your team with company and industry best practices to shorten the learning and training time and create consistency across your engagements

  • The Secret to Driving high Adoption
  • Ultimate Guide to Customer Engagement