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Nurture Customers
Successbloc

Nurture Customers

Improve customer relationships and increase engagement with scalable nurture programs that drive value.
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Categories:

Publisher:

Totango

Published on:

April 16, 2021

Last Updated:

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OverviewGoals & KPIsSegmentsPlaysCampaignsAssets

Introduction to the Nurture Customers SuccessBLOC

The Nurture Customers SuccessBLOC is designed for businesses who need to scale and automate their Customer Nurture program. It comes out of the box with all the foundational content and assets that you need to stay top-of-mind, consistently increase customer engagement, nurture relationships, and improve customer retention.

The Digital Nurture SuccessBLOC Enables You to:

  • Implement a proactive customer nurture strategy that scales to support thousands of customers
  • Leverage data driven insights to improve customer health and engagement
  • Measure the effectiveness of your nurture strategy

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What's Included?

goals & kpis

Increase Customer Engagement

  • % Customers Who Opened Emails Last 30 Days
  • % Customer Who Clicked Emails Last 30 Days
  • % Customers Who Achieved Campaign Goals Last 30 Days
  • Customers Attending Training Trend

Improve Customer Relationships

  • Overall Customer Health
  • Account In Poor Health Trend
  • Overall NPS
  • Overall CSAT

Maintain a High Renewal Rate

  • Current Quarter Renewable ACV
  • % Current Quarter Renewed ACV
  • % Current Quarter Churned ACV

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Customer segments

Account Segments

  • All Accounts
  • All Paying Accounts
  • Accounts That Attended Training in the Last 30 Days
  • Accounts who Clicked Emails in the Last 30 Days
  • Accounts who Opened Emails in the Last 30 Days
  • Accounts who Achieved Campaign Goals in the Last 30 Days
  • Current Quarter Renewable Accounts
  • Next Quarter Renewable Accounts

User Segments

  • All Users
  • All Users at Paying Accounts
  • Users who Clicked Emails in the Last 30 Days
  • Users who Opened Emails in the Last 30 Days
  • Users who Achieved Campaign Goals in the Last 30 Days

successplays

campaigns

  • Monthly Product Training Invite
  • Monthly Blog Roundup
  • Weekly SuccessBeat
  • Usage-based Feature Recommendation (Users who use “X” also love “Y”)
  • Season’s Greetings
  • Company Anniversary Celebration

Resources

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