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Media Coverage

February 2017

VentureBeat: Totango launches Zoe, a customer management Slack bot for teams

MarTech Today: Totango rolls out first chatbot for customer success

Yahoo! Finance: Totango Introduces Zoe, a Product That Empowers Every Employee to Participate in Customer Success

September 2016

Geektime: Pitango-backed Totango does fandango after $8 million round

VatorNews: Customer Success Platform Totango raises $8M

May 2016

Cloudwards: The Top Five Innovative Cloud Technologies of 2016 (According to Us)

April 2016

Business 2 Community: Farm Don’t Hunt: The Definitive Guide to Customer Success [Book Review]

Business News Daily: Recurring Revenue Models to Grow Your E-Commerce Business

Customer Think: Totango Summit: 5 Heads of ‘Customer Success’ Share Lessons Learned

DestinationCRM: Customer Success Management Comes of Age

March 2016 In the Pursuit of Business Happiness, the Customer Comes First

StreetInsider: Totango CEO Guy Nirpaz Releases “Farm Don’t Hunt: The Definitive Guide to Customer Success”

DestinationCRM: Totango Releases Enterprise Edition for Account Management

MSN: Totango Releases Enterprise Edition for Sophisticated Account Management The 5 Customer Success Tools You’ll Need to Serve Billion Dollar Companies Totango Launches Revenue Stream Feature Totango Launches Revenue Center to Easily Monitor Revenues What is Customer Success and how Totango is Impacting It Totango Presents New Feature to Monitor Revenue Streams

February 2016

Le blog Customer Success France: It Takes Two Totango – Customer Success Interview with Guy Nirpaz – Totango CEO

January 2016 Tools to help you improve your customer retention in 2016

Tech.Co: SaaS Company Totango Adds SuccessBeat Tool Suite

VatorNews: SaaS Company, Totango, releases newest addition, SuccessBeat

December 2015

MarTech Advisor: Interview with Kaiser Mulla-Feroze, CMO – Totango

Octuber 2015

DestinationCRM: 6 Things you should know about Customer Success

SIIA: Totango CEO Guy Nirpaz shares his Vision from the Top

CIO Review: Totango Streamlines Customer Success Management to Drive Business Processes within Salesforce

September 2015

DestinationCRM: Totango launches Customer Success Campaigns

TrustRadius: Totango CEO Guy Nirpaz shares his vision for customer success

August 2015

SaaScribe: Guy Nirpaz, CEO of Totango on Customer Success Even at large businesses like Ticketfly, small apps that target individual tasks can make a world of difference

July 2015

Forbes: 2015 State of the Customer Success Profession

June 2015

CMSWire: It Takes ROI Totango

DestinationCRM: Totango Releases ROI Metrics to Help Companies Monitor Product Performance

March 2015

CustomerThink: How Much Does it Really Cost to Keep Your Customers?

Digital Tech Diary: Totango Enables You to Ensure Your Customers Are Successful Using Your Services

February 2015

Forbes: Getting To The Real Cost Of Customer Success

CustomerThink: 10 Ways to Stop “Churn Baby Churn” with B2B Customers

January 2015

ZDNet: And the winners of the 2015 CRM Watchlist are…

Entrepreneur: The 3 Biggest Sins of Customer Engagement

November 2014

US News & World Report: Don’t Get Dumped: Customer loyalty is key in the new economy

Octuber 2014

CMSWire: Transform the Customer Journey with Predictive Analytics

Business 2 Community: Does Salesforce Have The Right Ingredients To Become A Customer Success Platform?

Entrepreneur: 5 Proven Ways to Create Long-Lasting Customer Relationships

Business 2 Community: When Should You Start Investing In Customer Success?

September 2014

Mashable: Why Businesses Should Go Beyond ‘Customer Service’

CMSWire: How to Ensure Success in Your Customer’s Journey

September 2014

Rolling Thunder: The Corporate Organizational Structure of SaaS: : The Corporate Organizational Structure of SaaS

August 2014

Skyhigh Networks: The Fastest Growing Cloud Apps of 2014

VentureBeat: Prix-fixe no more: Why à la carte is the future of software delivery

July 2014

DestinationCRM: 3 Steps for Rethinking Your Customer Relationships

April 2014

SendGrid: Ushering in a New Era of the Customer

CITEworld: Here’s how one company built its data science operation

March 2014

CMSWire: The Shifting Responsibilities of Marketing Pros

CMSWire: How to Be a Great Chief Customer Officer “I thought I invented the term Sales Operations”

Dani’s Perspective on SaaS: SaaS Customer Success – Best Practices (pt. 1)

February 2014

ZDNet: CRM Watchlist 2014 winners: Customer engagement

Forbes: Being Contextually Relevant Increases Customer Loyalty

Pepperspectives: Totango: The Leading Customer Success Solution

VentureBeat: Totango locks down $15.5M to keeping cloud software users paying up

Silicon Valley Business Journal: Totango raises $15.5M to help keep cloud app customers happy

TechCrunch: Totango Picks Up $15.5M More To Grow Its Product Focused On Preserving SaaS Customer Value

November 2013

ForEntrepreneurs: Manage customer success to reduce churn

Octuber 2013

Zendesk: : Are you thinking what I’m thinking? Customer context leads to better service.

September 2013

CRM Idol: CRM Idol 2013 Review: Totango

VentureBeat: Cloud companies need to prove their worth every single month — here’s how they’re trying

BigDoor: The Top 10 Customer Loyalty Blogs

VentureBeat: Meet the 10 startups competing in the CloudBeat ‘Innovation Showdown’

VentureBeat: Totango takes home CloudBeat 2013’s midstage Innovation Showdown

July 2013 Kaiser Mulla-Feroze Joins Totango As Chief Marketing Officer (interview)

June 2013

Gleam: Practical Ways to Use Lifecycle Emails to Get More Customers

KnowledgeTree: Putting your best feet forward for Customer Success

May 2013

CMSwire: CMSwire: Getting the vendor back into the driver’s seat

SIIA: Vision from the Top 2013: Guy Nirpaz, Totango

Huffington Post: SaaS Rolls Into the Third Wave at the Cloud Analytics Summit

Vendorstack Blog: SaaS Rolls Into the Third Wave at the Cloud Analytics Summit

Vendorstack Blog: This Week’s VendorStack: Customer Lifecycle Vendors

April 2013

Beagle Research Group: Announcing the Winners of 2013 WizKids Award

March 2013

CRMSoftware TV: SXSW Q&A: How to Leverage Lean Analytics With Advanced Social Media Monitoring (produced by SoftwareAdvice)

DemandGen Report: Loyalty And Retention Driving Next Generation Of Customer Lifecycle Management

January 2013

ZDNet: CRM Watchlist 2013: It all starts … now. The Finalists

December 2012 5 Sales Software Tools Your Sales Reps Must Try in the New Year

CMSWire: Totango Updates Customer Engagement Platform, Enables Customer Journey Tracking

B2B: Software trials abound, but marketing management is lacking

November 2012

Gigaom: What makes a free trial work (or not)

Beyond Web Analytics: Episode 59: Zendesk & Totango with Sam Boonin

Octuber 2012

CloudStrategies: Maximizing Revenues For SaaS Companies Is More Than Customer Acquisition

Forbes: Totango’s 9-month surge from scratch to 100 corporate customers

September 2012

Mashable: 6 Tips To Successfully Develop and Launch New Features

Diversity Limited: Customer Metrics for SaaS Companies

April 2012

THINKstrategies: Totango Wins THINKstrategies’ Best of SaaS Showplace (BoSS) Award

SandHill: Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials

Wall Street Journal: Bio as Bible: Managers Imitate Steve Jobs

December 2011

Mashable: 8 Ways Digital will improve B2B sales in 2012

Octuber 2011

CloudAve: Totango powers SaaS vendor insights

September 2011

ZDNet: Use Totango for real time SaaS usage tracking

ForEntrepreneurs: SaaS CEOs: Measure customer engagement – increase conversions & lower churn

August 2011

TechRepublic: Use Totango for real time SaaS usage tracking

Lead 411: Totango receives 3.8M in series A funding

Silicon Angle: SaaS gains enterprise help desk with Zendesk update

July 2011

CNET: Totango set to enhance SaaS sales tools

IDG: Startup helps SaaS vendors boost sales customer experience

TechCrunch: Totango launches public beta, raises $3.8 million to help SaaS companies drive sales Totango releases public Beta online service

Thinking out cloud: Totango brings the promise of cloud a step further

FinSMEs: Totango closes 3.8M series financing

MSPmentor: Totango moves customer analytics solution to public beta

CMS: Wire Totango dances into a new era of web engagement via SaaS

Business Journal: Pitango venture capital invests Totango


March 2017

2017 Stevie Award: New Product or Service of the Year – Relationship Management Solution – New Version

June 2016

2016 SIIA CODiE Award: Best Customer Relationship Management Solution and Best CRM Mobile Application

September 2015

2015 Stevie Award: New Product or Service of the Year – Relationship Management Solution

June 2015

2015 SIIA NextGen Award: Most Disruptive – Mobile (SIIA)

April 2015

2015 SIIA NextGen Award: Most Disruptive – Mobile (SIIA)

January 2015

2015 CRM Watchlist Award: (ZDNet)

September 2014

2014 Stevie Award: (American Business Awards

August 2014

Skyhigh Networks: The 10 Hottest Cloud Apps of 2014

January 2014

2014 CRM Watchlist Award: (ZDNet)

September 2013

2013 CloudBeat Innovation Award: (VentureBeat)

April 2012

Best of SaaS Showplace (BoSS) Award: (THINKStrategies)

Analyst Review

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