In this episode, the Beyond Web Analytics talks with Sam Boonin, VP of Product Engagement at Zendesk, about how Zendesk is using a solution called Totango for Trial Marketing & Lifecycle Marketing.  The conversation covers what Totango does for Zendesk, how it’s helped their marketing efforts, and what the process for the integration was like.

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Originally published at http://www.beyondwebanalytics.com/2012/11/05/episode-59/