Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter extends abuse blocking to main timeline, puts offenders on timeout
Mar 1, 2017 by Tim Peterson
People can mute tweets containing certain keywords, phrases, hashtags or emojis from appearing in their timeline.
- Link free or die
Mar 1, 2017 by Julie Joyce
Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are.
- Sharing is caring: Click share and post-holiday shopping success
Mar 1, 2017 by Matt Lawson
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.
- The new customer marketing lifecycle in the Engagement Economy
Mar 1, 2017 by Chandar Pattabhiram
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.
- Event-oriented vs. always-on: The campaign tactics that work
Mar 1, 2017 by Andrew Waber
Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.
- Want stronger content? 7 steps to truly understanding your audience
Mar 1, 2017 by Ron Varrial
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts.
- 4 tips for creating epic nurture campaigns
Mar 1, 2017 by Mary Wallace
Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign.
- Totango rolls out first chatbot for customer success
Mar 1, 2017 by Barry Levine
The text-based Zoe can pull info on customers or track teamwork in resolving a customer success issue.
- How Facebook Messenger bots can now push out native, episodic content
Mar 1, 2017 by Tim Peterson
Octane AI’s Convos creates standalone messaging threads that can shared as links outside of Facebook Messenger.
- Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers
Mar 1, 2017 by Greg Sterling
iPhone users spent average of $40 on paid apps and in-app purchases in 2016.
- A better way to build martech software
Feb 28, 2017 by Digital Marketing Depot
In this e-book, Indusa explores a better way to build martech.
- YouTube debuts TV subscription service, at $35 a month for 6 accounts
Feb 28, 2017 by Tim Peterson
Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.
Online Marketing News From Around The Web:
Blogs & Blogging
Copywriting, Design & Usability
General Internet Marketing
Internet Marketing Industry
Originally published at https://marketingland.com/marketing-day-twitters-new-anti-abuse-tools-youtube-tv-subscription-service-208096