SAP has signed an agreement with Silicon Valley-based Totango Inc. to sell and market Totango’s flagship customer success platform with SAP C/4HANA, SAP Sales Cloud, SAP Service Cloud, and SAP Marketing Cloud, to help enterprise customers become more customer-centric, increasing customer lifetime value and attaining predictable growth.
Totango’s Spark customer success platform provides access to customer information, best practices and relevant metrics, as determined by each enterprise, to enable enterprises to proactively and intelligently compete and win in the emerging customer centred economy. Totango solutions are now available on the SAP App Centre.
The new features for Spark, which was introduced in beta in March, include advanced segment views, account team profiles and active contacts.
“Totango is working with SAP to bring a customer-centred paradigm to the mainstream enterprise,” said Guy Nirpaz, founder and CEO, Totango. “As more and more enterprises move to recurring revenue business models, customer lifetime value must be at the heart of their growth strategy.
“While most applications and homegrown customer success solutions fail to provide actionable insights on collected customer data, Totango’s solution addresses this critical gap for enterprise customers, enabling them to become customer-centred, complete their digital transformation and drive ongoing business results,” said Nirpaz, who partnered with Ken Hamel, executive VP of global sales operations, SAP to discuss the partnership, Totango’s platform, and best practices for implementing a customer success solution during the SAP Customer Experience Live keynote presentation in Barcelona.
Totango also announced general availability of the Spark platform, including the new features.