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Expanded Integration Hub Opens New Ways to Leverage All Enterprise Data Assets for Customer Success Operations
PALO ALTO, CA--(Marketwired - Oct 2, 2014) - Totango, the leader in customer success and user engagement, today unveils its new Integration Hub, an expanded suite of integration tools that give businesses a range of options to share and transfer data between Totango and other enterprise-wide systems. This launch marks Totango as the only Customer Success solution with a versatile and complete toolset for data integration, both into and out of the application.
"Data integration is the primary bottleneck in implementing a robust customer success system in many organizations," said Guy Nirpaz, CEO and founder of Totango. "The new Integration Hub addresses the most common data integration requirements we see across our customers. It positions Totango as the clear leader among all customer success technology providers."
In addition to pulling real-time usage data through live application streams, the Integration Hub allows information from any system or data warehouse to be loaded into Totango. By incorporating data from all sources -- CRM, help desk, billing and entitlements -- this new capability enables companies to easily collect more data points than ever before, giving them comprehensive insight into the health of every customer. With a full set of outbound data integrations, the Integration Hub communicates programmatically with other enterprise systems and can automatically trigger campaigns or necessary business workflows.
The Integration Hub offers customer success teams an easy way to get up-and-running with Totango, providing:
"In a fast-growing company like SendGrid, we're dealing with many disparate data sources," said Joe Gerlach, senior business intelligence analyst at SendGrid. "Totango's Integration Hub has allowed us to quickly and elegantly connect valuable enterprise data from across the company into our customer success operations. The integration immediately allowed us to get a much wider and deeper view into our customer base."
Totango is the leader in customer success and user engagement for cloud apps. The company helps SaaS vendors and online subscription services take a data-driven approach to reducing churn and driving customer success, product adoption, and trial conversion. Totango monitors customer behavior and usage in applications -- along with critical relationship data from CRM, billing, and other systems -- to generate insights on customer health and engagement. The company's platform combines big data analytics with powerful segmentation and predictive tools to guide vendors in taking the right actions with each customer to create an active, engaged user base.