Totango Announces Industry-Leading Data Integration Framework

Media Inquiries: Contact Karen Budell, CMO

Media Inquiries: Contact Karen Budell, CMO

Totango Announces Industry-Leading Data Integration Framework for Customer Success Management

Expanded Integration Hub Opens New Ways to Leverage All Enterprise Data Assets for Customer Success Operations

PALO ALTO, CA--(Marketwired - Oct 2, 2014) - Totango, the leader in customer success and user engagement, today unveils its new Integration Hub, an expanded suite of integration tools that give businesses a range of options to share and transfer data between Totango and other enterprise-wide systems. This launch marks Totango as the only Customer Success solution with a versatile and complete toolset for data integration, both into and out of the application.

"Data integration is the primary bottleneck in implementing a robust customer success system in many organizations," said Guy Nirpaz, CEO and founder of Totango. "The new Integration Hub addresses the most common data integration requirements we see across our customers. It positions Totango as the clear leader among all customer success technology providers."

In addition to pulling real-time usage data through live application streams, the Integration Hub allows information from any system or data warehouse to be loaded into Totango. By incorporating data from all sources -- CRM, help desk, billing and entitlements -- this new capability enables companies to easily collect more data points than ever before, giving them comprehensive insight into the health of every customer. With a full set of outbound data integrations, the Integration Hub communicates programmatically with other enterprise systems and can automatically trigger campaigns or necessary business workflows.

The Integration Hub offers customer success teams an easy way to get up-and-running with Totango, providing:

  • Access to a rich set of customer data: The Totango Integration Hub supports a range of data sources, including business analytics and data warehousing tools such as GoodData; secure file transfer protocols such as SFTP; and files uploads from Amazon S3, Dropbox or Google Drive.
  • Easy, preconfigured data mapping: The Totango Integration Hub comes with a simple mapping wizard that puts the power of configuring connections between enterprise data sources and Totango in the hands of business users at any level, without requiring help from IT.
  • Outbound integration with over 300 applications: Totango interacts programmatically with other enterprise systems, including Salesforce, Hubspot, Zendesk,, SendGrid and Unbounce.
  • Automated business workflows: By communicating directly with customer-facing applications like marketing automation and CRM systems, companies can automatically trigger campaigns and engage users in a personalized, contextual way.
  • Scheduling flexibility: Easily load the necessary data into Totango on a one-time, ongoing or as-needed basis.

"In a fast-growing company like SendGrid, we're dealing with many disparate data sources," said Joe Gerlach, senior business intelligence analyst at SendGrid. "Totango's Integration Hub has allowed us to quickly and elegantly connect valuable enterprise data from across the company into our customer success operations. The integration immediately allowed us to get a much wider and deeper view into our customer base."

About Totango
Totango is the leader in customer success and user engagement for cloud apps. The company helps SaaS vendors and online subscription services take a data-driven approach to reducing churn and driving customer success, product adoption, and trial conversion. Totango monitors customer behavior and usage in applications -- along with critical relationship data from CRM, billing, and other systems -- to generate insights on customer health and engagement. The company's platform combines big data analytics with powerful segmentation and predictive tools to guide vendors in taking the right actions with each customer to create an active, engaged user base.