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PALO ALTO, CA (PRWEB) NOVEMBER 12, 2013
Totango, the leader in customer engagement management, just wrapped up its most impressive quarter ever. The company closed 20 new customers including Optimizely, OpenDNS, Swipely, SpredFast, Avangate, CentralDesktop and Kapost, making it the fastest growing company in its market.
“We are seeing an explosion in the SaaS market, and with it, a huge demand from SaaS executives to find a smarter, more data-driven approach to customer acquisition, customer success, and churn management,” said Guy Nirpaz, chief executive officer of Totango. “It’s a race to get all the puzzle pieces in place. We are excited that some of the best run SaaS companies are signing up for our service and helping us continue our phenomenal growth.”
In addition to tremendous customer momentum, Totango made two major partner announcements in October: an OEM relationship with Jive and the launch of the Totango Insights app for Zendesk.
The Jive relationship was unveiled at JiveWorld 2013 in Las Vegas. Jive’s new employee engagement and business analytics module is powered by Totango’s market-leading engagement management platform. “Totango offers a valuable service that we have now extended to companies to help them realize the value of social business across their organizations,” said Oudi Antebi, senior vice president of products at Jive Software in the official release. “With Totango, we are now able to use behavioral analytics to help our customers drive faster adoption and also measure the impact of social collaboration.”
In partnering with Zendesk, the new Totango Insights app gives support agents the unique capability to instantly access — in real-time, right within Zendesk — valuable insights on the health and engagement of the customers they are assisting. Agents can quickly identify power users from beginners, understand if an account is at risk or approaching renewal, and see a summary of the user's most recent activities. “As a trusted partner, Totango has proven its ability to provide valuable insights that can empower support agents and help companies turn support incidents into great customer experiences,” said Conan Reidy, vice president of business development at Zendesk in the official release.
With Dreamforce just around the corner, Totango is producing the Customer Lounge and Dreamcharge Station sponsored by pro-customer companies such as FinancialForce, KnowledgeTree, and Avangate, to deliver a truly customer-focused experience. The Customer Lounge and Dreamcharge Station will run Tuesday, November 19, through Thursday, November 21, from 1-5pm PT at Lulu’s Restaurant. For more information check out http://www.totango.com/dreamforce-customer-lounge.
Totango is the leader in customer engagement and user insights for cloud apps. The company helps SaaS vendors and online subscription services take a data-driven approach to reducing churn and driving customer success, product adoption, and trial conversion. Totango monitors customer behavior and usage in applications—along with critical relationship data from CRM, billing, and other systems—to generate insights on customer health and engagement. The company’s platform combines big data analytics with powerful segmentation and predictive tools to guide vendors in taking the right actions with each customer to create an active, engaged user base.