SAN MATEO, CA--(Marketwired - September 22, 2015) - Totango, the leader in Customer Success Management, announced today the release of Customer Success Campaigns, an automated communications capability that drives customer engagement at scale. Customer Success teams today are charged with improving product adoption and engagement across every user of a company in order to drive retention and upsells. However sending relevant and contextual messages to the right user at the right time is impossible to do at scale. With Customer Success Campaigns, teams can take a goal-driven approach to nurturing customers based on actual user behavior and actions, something that traditional marketing systems are unable to do.
"We built Customer Success Campaigns because companies are struggling to keep authentic lines of communication going with every single user of their application," said Maksim Ovsyannikov, Chief Product Officer at Totango. "We wanted to deliver a way to send the right content to the right user at the right time and allow companies to measure the impact of those messages in achieving their business goals. This functionality is unrivaled in the Customer Success space and will change the way that companies run their businesses. Now all Customer Success teams can do more with fewer resources."
Customer Success Campaigns by Totango is built to help teams maintain meaningful relationships with every person that uses their product by sending automated messages and content to help them succeed in achieving their business goals. The functionality also helps teams go beyond measuring open and click rates and track the impact of their communications based on whether customers actually take actions.
Key Features of Customer Success Campaigns include:
Click here to learn more about Customer Success Campaigns.
To learn more about Totango, visit: www.totango.com
Totango is the leader in customer success management. The company helps SaaS and subscription businesses take a data-driven approach to reducing churn, driving customer adoption and advocacy, and maximizing lifetime revenue. Totango monitors customer behavior -- along with data from CRM, billing, and other enterprise systems -- to generate insights on customer health and engagement. The company's platform combines big data analytics with powerful segmentation and predictive tools to help companies pinpoint at-risk customers, spot upsell opportunities, and then manage touchpoints with customers to drive productivity and scale for customer success teams.