MOUNTAIN VIEW, CA--(Marketwire - Oct 10, 2011) - Totango, provider of a real-time customer engagement platform for Software-as-a-Service (SaaS) applications, today announced the release of SaaS Executive Dashboard, the simplest way to plan and track key business metrics of SaaS companies. The new offering captures SaaS best practice metrics and formalizes them into a free tool much needed within this emerging industry.
SaaS companies have a strong reliance on data and metrics to plan and track their business. They have to track many resources just to get to the right information, analyze it and syndicate it across the organization. SaaS Executive Dashboard provides a single, consistent high-level view of the business along with established benchmarks. In addition, users can drill down to a more granular view at the account and user levels.
"Totango's SaaS Executive Dashboard provides top management the ability to plan and monitor business objectives for SaaS business from a single location," said Guy Nirpaz, CEO and Co-Founder of Totango. "We've built this solution in response to the frustration of many SaaS executives who struggle with defining the right metrics and getting hold of the information they need quickly."
Integrating information from multiple data sources including the SaaS application, marketing tools, CRM and billing, Totango's SaaS Executive Dashboard provides a real-time visual presentation of metrics along with email reporting and real-time alert functionality.
"Totango provides a customer centric approach towards sales, engagement and product management," said Lincoln Murphy, SaaS consultant and Founder of Sixteen Ventures. "The SaaS Dashboard ties it all together in a single view to plan, monitor and improve business results."
SaaS or online subscription companies interested in trying SaaS Executive Dashboard can sign up today for free at http://www.totango.com.
Totango (http://www.totango.com/) provides Software-as-a-Service (SaaS) companies the unique ability to understand their customers in real-time. By monitoring customer engagement as it happens, Totango gives SaaS companies valuable information and actionable insight to reduce customer acquisition costs and lower customer churn. Totango is backed by Gemini Israel Funds and Pitango Venture Capital.