SAN MATEO, CA--(Marketwired - March 11, 2015) - Totango, the leader in customer success management and user engagement, today announced the addition of several new enterprise accounts, including Jobvite, Support.com and Innography, to its customer portfolio fueling the company's phenomenal growth in the last quarter.
With this new growth, Totango is also expanding beyond traditional enterprise software businesses that have been the primary adopters of Customer Success technology to date, into new industries such as digital services and information providers.
"As businesses move to digital services, we are seeing a tremendous demand for customer success technology," said Guy Nirpaz, CEO and co-founder of Totango. "Companies are hungry for solutions that give them the capability to monitor and understand their customers in a way that traditional CRM just cannot do. The world is moving toward sensor-based, event-driven technology and Totango is leading the way in reshaping the Customer Success category."
"Companies must work in real-time given today's fast-paced business climate," said David Lahey, VP of Customer Success at Jobvite, the world's most innovative recruiting platform. "When it's our job to empower our customers to hire the brightest and the best, we can't afford to operate with anything less than the best data and insights. We chose Totango because it offers us a real-time view that allows us to stay ahead in today's competitive environment."
In addition to Totango's customer momentum, the company continues to receive external validation and accolades from the industry. Forrester Research, Inc. published a report on the Customer Success market entitled "Market Overview: Customer Success Solutions" in October last year. "Vendors in the emerging category of customer success management offer technologies and processes to actively monitor customer health and intervene when health scores dip," writes Kate Leggett, VP and Principal Analyst at Forrester, going on to cite Totango as "a veteran in a young market."
Further to this, Totango was also recognized as a winner of the CRM Watchlist 2015 award for the second year in a row. This award is given to companies that are "a formidable presence in the market" and provide great value, not just to the customers they serve, but also to the market they reside in. The only Customer Success Management Platform to make the list, Totango established itself amongst other enterprise winners such as Adobe, SAP, Oracle, and NetSuite.
Totango is the leader in customer success and user engagement for cloud apps. The company helps SaaS vendors and online subscription services take a data-driven approach to reducing churn and driving customer success, product adoption, and trial conversion. Totango monitors customer behavior and usage in applications -- along with critical relationship data from CRM, billing, and other systems -- to generate insights on customer health and engagement. The company's platform combines big data analytics with powerful segmentation and predictive tools to guide vendors in taking the right actions with each customer to create an active, engaged user base.