SAN MATEO, CA--(Marketwired - May 12, 2015) - Totango, the leading customer success solution, wins 2 awards from SIIA for product excellence in the mobile and Customer Relationship Management (CRM) categories.
These accolades are a testament to Totango's strong vision and momentum as a company as well as the increasing importance of Customer Success Management alongside traditional CRM. Totango monitors customer behavior and usage in applications along with critical relationship data from CRM, billing, and other systems to generate insights on customer health and engagement. These insights help companies reduce churn and drive customer success, product adoption, and trial conversion.
"In today's world, managing your customer relationships means truly understanding how users are engaging with your product and what path will lead them to success," said Guy Nirpaz, CEO and Co-Founder of Totango. "Companies need to proactively drive their customers to see the value they were first sold on. This requires more than what traditional CRM solutions provide Organizations need data and insights into their customers' behavior and use of the product. These awards highlight that Totango is leading the market, giving Customer Success professionals actionable customer insights not only in the office but also on-the-go.
"SIIA's 2015 Software CODiE Award winners are some of the most innovative, high-impact software products in the market," said Rhianna Collier, VP & General Manager for the Software & Services Division at SIIA. "We congratulate all of this year's CODiE Award winners, and thank them for the contributions they have made to the software industry."
Winner: SIIA NextGen Awards in Mobile, Most Disruptive
Recognized for Totango's brand new mobile app, this award validated the work we put into creating a way for Customer Success professionals to access the information they need on the go. The NextGen Awards given to innovative companies who have an excellent product or service. One judge of the awards said, "I liked the story and history, the simplicity of the solution and how it allows the user to track their customer and provide health ratings based on the needs of that customer."
Winner: SIIA CODiE Awards, Customer Relationship Management Solution
This award symbolizes that the industry is now looking for new and better ways to manage their customer relationships and truly understanding your customers is becoming the key. Totango's solution is giving companies real-time insights into their customer base that allows them to proactively drive success and build lasting customer relationships.
To learn more about this award winning platform visit www.totango.com.
About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards were established in 1986 by the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose -- to celebrate the software and information industry's finest products and services.
The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and scores from both rounds are tabulated to select the winners.
For more information about the SIIA CODiE Awards, visit: http://www.siia.net/codies